Indian frozen pizza market is estimated to grow at a CAGR of 7.5% during the forecast period. The market is significantly driven by the rising per-capita income and urbanization in the country. As per the World Bank, India’s GDP per capita increased from $2,006 in 2018 to $2,104 in 2019. In addition, the rising urbanization is leading to the increasing expansion of food service chains in the country. McDonald’s, Dominos Pizza, and Pizza Hut are some major food retail chains that are continuously widening their footprint in the country. Domino's Pizza has more than 1,250 stores present in all over India, which might further increase owing to the emerging demand for innovative pizzas in the country. 

Further, these companies are harnessing the opportunity of a digital campaign to escalate their revenues. For instance, in July 2020, Domino’s Pizza launched its new digital campaign “kitne dino se Domino’s Nahi khaya”. With the relaxation in lockdown, Domino’s is back and has introduced multiple safety measures. This campaign intends to strengthen the feeling of trust and safety while ordering from Domino’s. Owing to the Domino’s “Zero Contact Delivery” across all its 1,325 restaurants in India, this digital campaign reveals that customers will get their order without coming in contact with the delivery staff.

Indian frozen pizza market is segmented based on product and sources. Based on the product, the market is classified into regular, premium, and gourmet. In 2019, regular frozen pizzas have witnessed potential share in the market owing to its cost-effectiveness. As the Indian population is price-sensitive, there is a significant demand for regular pizzas in the country. These pizzas are cooked in the masses and are picked off the top when the customer calls for an order. Like gourmet pizzas, regular pizzas are not personally developed for an individual customer. Based on the source, the market is classified into retail and food service chain. 

Some crucial players in the market include Nestlé S.A., CJ CheilJedang Corp., General Mills Inc., Dr. August Oetker Nahrungsmittel KG, and Amy's Kitchen, Inc. Product launches, geographical expansion, and mergers and acquisitions are some key strategic initiatives adopted by the market players to leverage their market share. In June 2019, Amy’s Kitchen Inc., declared the plans for the establishment of a manufacturing unit in India in the next few years as it is planning to develop the country as a processing hub for exports. Apart from serving demand, the company can also be the processing hub for exports to Australia, Japan, Thailand, and West Asian countries. 

Research Methodology

The market study of the Indian frozen pizza market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Frozen Pizza Market Research and Analysis by Product
2. Indian Frozen Pizza Market Research and Analysis by Source

The Report Covers

• Comprehensive research methodology of Indian frozen pizza market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Indian frozen pizza market.
• Insights about market determinants which are stimulating Indian frozen pizza market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.