The Indian frozen snacks market is estimated to grow at a CAGR of 8.5% during the forecast period. Rising urbanization is one of the pivotal factors accelerating the demand for frozen snacks in the country. United Nations (UN) estimated that India will have added 416 million urban dwellers by 2050. With the rising urbanization, food consumption patterns change drastically, which in turn, increased the adoption of frozen snacks that are available in new innovative ranges. For instance, in December 2019, ITC declared the expansion of its frozen snacks range targeting the food services segment and retail stores. ITC frozen snacks range launched under the brand, ITC Master Chef, which comprises approximately 50 products including rajmah ki galauti, Mumbai vada pops, achari beetroot kebab, and among others. The company’s entire range of frozen snacks are available through food service channel in 60 countries and nearly 17 products have been rolled out in retail stores in tier-1 cities and metros, as part of the full-scale commercial launch of the range.

Indian frozen snacks market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. Increasing consumption of regular frozen pizzas has been reported in the country owing to the cost-effectiveness. These pizzas are cooked in the masses and are picked off the top when the customer calls for an order. Based on the source, the market is classified into retail and foodservice chain. Expansion of foodservice chains such as McDonald’s, Pizza Hut, and Domino’s are supporting to drive the adoption of frozen snacks in the country.

Some key players in the market include Nestlé S.A., CJ CheilJedang Corp., General Mills Inc., Dr. August Oetker Nahrungsmittel KG, and Amy's Kitchen, Inc. Geographical expansion and product launches are some potential strategies adopted by the market players to increase competitiveness in the marketplace. For instance, in June 2018, Amy’s Kitchen Inc., declared the plans for the establishment of a manufacturing unit in India in the next few years as it is planning to develop the country as a processing hub for exports. Apart from serving demand, the company can also be the processing hub for exports to Australia, Japan, Thailand, and West Asian countries. In September 2016, Amy’s Kitchen entered into the Indian market and currently sells only in the National Capital Region (NCR) and New Delhi. 

Research Methodology

The market study of the Indian frozen snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Frozen Snacks Market Research and Analysis by Product
2. Indian Frozen Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the Indian frozen snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian frozen snacks market.
• Insights about market determinants that are stimulating the Indian frozen snacks market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.