The Indian mouth freshener market is anticipated to grow at a CAGR of 8.9% during the forecast period. The growth of the market is attributed to the expanding product offerings by the global market players. In addition to this, the rising local players such as the DC group in the mouth freshener segment across the country will also aid in the growth of the market. Moreover, the increasing consumption of alcohol and tobacco by the young and adult population is also driving the adoption of mouth freshener among them. This in turn will considerably influence the growth of the Indian mouth freshener market during the forecast period. However, the high penetration of unpackaged mouth fresheners in the country is one of the challenging factors for market growth in the country. 

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The Indian mouth freshener market is segmented based on product form, category, and distribution channels. Based on the product form, the market is sub-segmented into spray, candies & gum, and liquid. Candies & gum segment is expected to hold a major market share during the forecast period. By category, the market is segmented into sugar-free and conventional. Sugar-free is expected to witness exponential growth in the near future. Further, based on the distribution channel, the market is sub-segmented into online and offline distribution channels.

The key players of the Indian mouth freshener market include Mondelez International Inc., DS Group, Mars, Inc., Colgate-Palmolive Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and funding, to stay competitive in the market. For instance, in November 2018, Perfetti Van Melle through its brand Center Fresh launched Center Fresh Mints which will strengthen its position in the power mint offering in the Indian mouth freshener industry.

Research Methodology

The market study of the India mouth freshener market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts as to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for mouth freshener manufacturers & distributors, confectionary companies, start-ups, venture capitalists, seed funders, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. India Mouth Freshener Market Research and Analysis by Product Form
2. India Mouth Freshener Market Research and Analysis by Category
3. India Mouth Freshener Market Research and Analysis by Distribution channel

The Report Covers

• Comprehensive research methodology of the India mouth freshener market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian mouth freshener market.
• Insights about market determinants that are stimulating the Indian mouth freshener market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.