The Indian online entertainment market is estimated to grow at a CAGR of 19.5% during the forecast period. Media consumption across the country is increasingly happening in digital formats. The number of devices capable of streaming digital media has increased significantly, along with the increasing penetration of the internet, which has offered the customers options to access the desired media content, social activity, or entertainment, anywhere, anytime. Media consumption in India has shown a tremendous increase and has seen a significant jump from traditional media to new (digital) media. The rise of digital media players such as ALTBalaji, Hotstar, MX Player, and Gaana.com are challenging the traditionally maintained supremacy of television as the main entertainment hub.

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Alongside global trends, Indian customers are increasingly using the content on digital platforms. The trend is witnessed for all types of content including video, music (audio), and news (text). Increasing internet access speed, mobile device propagation, and convenience of consuming the content anywhere, anytime are the key drivers for this trend in the country. With improved networks, better access to the internet, multimedia service-capable mobile devices, and an application development ecosystem, more and more media consumption would happen on digital platforms. According to Deloitte, India has around 300,000 app developers and is already the second-largest Android developer community across the globe after the US.

The Indian online entertainment market is segmented based on device and platform. Based on the device, the online entertainment market is segmented into laptops/ desktops/tablets, smart TVs/monitors/projectors, and smartphones, virtual reality, and others. The platform segment includes audio streaming, video streaming, gaming, and internet radio. 

Online entertainment in India is emerging as one of the most lucrative businesses for manufacturers, distributors, and all the players involved in the life chain of the media and entertainment industry. A huge number of different size players reside in the country, some of the major players in that large chunk of share include Amazon.com, Inc., Balaji Telefilms, Ltd., Netflix, Inc., Reliance Entertainment Pvt. Ltd., Sony Interactive Entertainment, Inc., Spotify AB, Tata Sky, Ltd., and Zee Entertainment Enterprises, Ltd. 

Research Methodology

The market study of the Indian online entertainment market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Online Entertainment Market Research and Analysis by Device
2. Indian Online Entertainment Market Research and Analysis by Platform

The Report Covers

• Comprehensive research methodology of the Indian online entertainment market.
• This report also includes a detailed and extensive market overview with the key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regulations and other government policies impacting the Indian online entertainment market.
• Insights about market determinants which are stimulating the Indian online entertainment market.
• Extensive profiles and recent developments of market players.