The Indian organic baby food market is estimated to grow at a CAGR of 12.8% during the forecast period. Being the second most populated country in the world with a population of more than 1.3 billion, the demand for food is reasonably high. Urbanization is increasing at a rapid rate in the country, which is one of the primary growth factors of organic baby food in India. Additionally, retail space has grown manifolds in the last few years in India, which has provided the consumer base with a plethora of organic product options. Consumers are increasingly exposed to these products and are willing to pay for healthful premium products. 

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Food processors, wholesalers, importers, and retailers are all part of the developing economy. Fueled by large disposable incomes, the organic baby food sector is experiencing a significant change in consumption patterns. Organic baby food is dominated by large-scale multinational retailers, however, the potential for small-scale retailers (unorganized retail sector) is quite high in India. Although, it is expected that large-scale multinational players will make heavy investments in the years to come.

The Indian organic baby food market is segmented based on product type and distribution channels. Based on the product type, the organic baby food market is segmented into dried baby food, milk formula, and ready to eat. Based on the distribution channel, the market is segmented into offline and online. The online distribution channel has a trivial market share for organic baby food in India. However, in terms of growth rate, it is estimated to grow at a record rate during the forecast period. 

Furthermore, India is a developing economy and has witnessed heavy investments in the past decade with numerous companies emerging in the organic niche. The country is home to multi-million businesses including Aditya Birla Retail Limited, Amazon Pantry, Future Value Retail, Reliance Retail, and Star Bazaar (Tata Group), which makes it easier for organic players to showcase or market their products to the consumer base. The outbreak of the COVID-19 pandemic triggered a lift in sales across digital channels of most of the companies with the entire country being in lockdown for around 2 months. However, the sales of these companies have picked up and are expected to increase substantially in the second half of 2020.

Research Methodology

The market study of the Indian organic baby food market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Organic Baby Food Market Research and Analysis by Product Type
2. Indian Organic Baby Food Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the global organic baby food market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global organic baby food market.
• Insights about market determinants which are stimulating the global organic baby food market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.