The Indian savory snacks market is estimated to grow at a rapid CAGR of 15.8% during the forecast period. Rising disposable incomes, rapid urbanization, and a large population primarily contributed to the growth of the Indian savory snacks market. Moreover, changing food habits and wide acceptance of healthy snacking options are the factors creating demand for these products. Additionally, growing awareness regarding low-calorie and gluten-free food products such as nuts and seeds is driving the demand for savory snacks. Increasing health awareness among Indian consumers, driven by the rising media penetration and greater coverage of wellness topics in the mainstream, has led the Indian consumers to take into account health considerations as a part of their purchasing decisions. This trend is driving the growth of snacks formulated using nuts and healthy seeds as ingredients in the country. 

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The Indian savory snacks market is segmented based on product and distribution channels. Based on the product, the savory snacks market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others. The potato chips segment is expected to lead the market share in terms of product. The growth of potato chips is attributed to affordability, availability, ease of processing, and flavors infusion, apart from the robust demands from emerging markets of developing countries. The high nutritional value associated with potatoes has been further complemented by processing level value-addition in terms of baking, seasonings & spices addition, and flexible packaging. The rising popularity of flavored potato chips, especially among children and younger adults, is expected to facilitate and sustain the growth of this segment. The distribution channel segment includes conventional stores (offline) and online retail.

Savory snacks in India is emerging as one of the most lucrative businesses for manufacturers, distributors, and all the players involved in the life chain of the food and beverage industry. A huge number of different size players reside in the country, some of the major players in that large chunk of share include Balaji Wafers Pvt. Ltd., Haldiram Foods International Pvt. Ltd., ITC, Ltd., Parle Products Pvt. Ltd., and PepsiCo, Inc. Further, realizing that the Indian consumers have a strong fascination for celebrities, the major manufacturers across the local market have started using celebrities who resonate with their brand positioning in the mass media campaigns.

Research Methodology

The market study of the Indian savory snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Savory Snacks Market Research and Analysis by Product
2. Indian Savory Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the Indian savory snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regulations and other government policies impacting the Indian savory snacks market.
• Insights about market determinants which are stimulating the Indian savory snacks market.
• Extensive profiles and recent developments of market players.