Indian tea and tea-based beverages market was valued at around $2.7 billion in 2018, which is further estimated to reach around $3.8 billion in 2025 at a CAGR of 7.7% during the forecast period. As per Tea Board of India, India is the 2nd largest producer of tea and the largest tea consumer all across the globe. Approximately 70-80% of the tea produced in the country is consumed by the domestic market. A survey was conducted by the tea board of India, to understand the consumption pattern of tea in the country. 

As per the survey, it was concluded that around 32% of the total consumption of tea in the country is from Northern states and the Western region accounts for 31% of the total consumption. North East region accounts for only 19% of the total consumption whereas Southern states account for only 18% consumption. It was found in the survey that nearly 88% of the total household consumption of tea in the country and overall 64% of the total population is a tea-drinking population in the country. 

The country is the major exporter of tea globally. Some of the major export markets of country in volume terms include the Russian Federation, Iran, and UAE with around 48 million kg, 31 million kg and 21 million kg in 2017-2018 respectively. Some of the major exporters of the country include Mcleod Russel India Ltd., Bhansali & Co., Girnar Food & Beverages Pvt. Ltd., Limtex (India) Ltd., Ambo Exports Industries Ltd., and so on. Some of the major companies operating in the tea market include Tata Group (Tata Tea, Tetley Tea), Hindustan Unilever Ltd., (Brooke Bond Red Label, Lipton Tea), Gujarat Tea Processors & Packers Ltd., (Wagh Bakri Tea), Amar Tea Private Ltd., (Society Tea) and so on. 

The Indian tea and tea-based beverages market is segmented on the basis of type, format, and nature. On the basis of type, it is segmented into green tea, black tea, oolong tea, and herbal tea. Furthermore, based on format, it is divided into ready-to-drink (RTD), loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.

Research Methodology

The market study of the Indian tea and tea-based beverages market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for drink manufactures and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Tea and Tea-Based Beverages Market Research and Analysis by Type
2. Indian Tea and Tea-Based Beverages Market Research and Analysis by Format
3. Indian Tea and Tea-Based Beverages Market Research and Analysis by Nature 

The Report Covers

• Comprehensive research methodology of the Indian tea and tea-based beverages market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian tea and tea-based beverages market.
• Insights about market determinants which are stimulating the Indian tea and tea-based beverages market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.