The Indian toothpaste market is anticipated to grow at a CAGR of 7.2% during the forecast period. The growth of the toothpaste market in the country is primarily influenced by the rising awareness of oral care especially in ruler areas as India still has a predominantly high rural population. Additionally, the rising disposable income and adoption of the western lifestyle are also anticipated to impact the growth of the market.

The Indian toothpaste market is segmented based on type and distribution channel. Based on the type, the market is bifurcated into sensitivity, whitening, children’s, herbal, and others. Further, the distribution channel segment of the Indian toothpaste market is sub-segmented into offline channels and online channels. The offline channel still owes a large proportion of the market however, the online segment is witnessing significant growth in the country. 

The key players of the Indian toothpaste market include Colgate-Palmolive Co., Patanjali Ayurveda, Procter & Gamble Co., Hindustan Unilever Ltd., Vicco Laboratories, and Dabur India Ltd. among others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and funding, to stay competitive in the market. For instance, in August 2019, Colgate-Palmolive (India) Ltd., the Colgate-Palmolive Co.’s Indian subsidiary had launched a new version of toothpaste called New Colgate Total that has an innovative formula and offers multiple benefits to consumers in the oral care segment by offering protection to the teeth, tongue, cheeks, and gums.

Research Methodology

The market study of the Indian toothpaste market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for oral care product manufacturers and distributors, retailers, new entrants into the industry, government organizations, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Indian Toothpaste Market Research and Analysis by Type 
2. Indian Toothpaste Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the Indian toothpaste market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian toothpaste industry.
• Insights about market determinants that are stimulating the Indian toothpaste market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.