Italy beacon technology market is anticipated to grow at a significant growth rate during the forecast period. Increasing implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. Moreover, increasing focus on the smart city projects is also leading to an increased demand for products based on beacon technology; thereby, augmenting the market growth. 

Further, numerous start-ups including GiPStech and Nextome, among many more have emerged in the country. GiPStechis a spin-off company of the Universitàdella Calabria. The start-up company develops indoor tracking and localization technology that is precise up to 1 meter and does not need expensive installing infrastructure. As of 2019, the company has received funding close to $1.0 million. Whereas, Nextome, based in Bari, Italy was established in March 2011 and offers sub-meter accuracy indoor positioning software developing kit (SDK) for companies and third-party developers. The company’s indoor positioning and navigation system using both, shelves smartphones such as iPhone or Android; and Apple, compatible iBeacons in existing infrastructure. The accuracy of its systems goes up to 1 meter. These startups have developed proprietary technologies including geomagnetic fingerprinting, radiofrequency mapping, inertial engine, and sensor fusion in the country.

Italy beacon technology market is segmented on the basis of beacon protocol, location technology, and application. On the basis of the beacon protocol, the market is segmented into iBeacon, Eddystone, AltBeacon, and others. Based on the location technology, the market is classified into BLE, Wi-Fi, Ultrasound, and Others. On the basis of application, the market is classified into retail, healthcare, BFSI, logistics and warehouses, and others. Retail sector is estimated to dominate the market over the forecast period. As online shopping is dominating retail shopping, indoor location-based analytics is one fine way used by the brick-and-mortar retailers to encourage the foot traffic. The retailers are realizing the benefits of location-based analytics services and increasingly deploying it at their stores. Thereby, augmenting the segmental business growth. 

Furthermore, the market is characterized by the presence of several players including Google LLC, Apple Inc., Qualcomm Inc., Cisco Systems Inc., Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.), Estimote Inc., Kontakt.io, Osram Licht AG, Signal 360, Inc., and many others. These players adopt various strategies in order to compete in the global industry. Mergers and acquisitions, product launch, geographical expansion, and partnerships and collaborations are some of the strategies adopted by the players. 

Research Methodology

The market study of the Italy beacon technology market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation:

1. Italy Beacon Technology Market Research and Analysis by Beacon Protocol 
2. Italy Beacon Technology Market Research and Analysis by Location Technology
3. Italy Beacon Technology Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the Italy Beacon Technology market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Italy Beacon Technology market.
• Insights about market determinants which are stimulating the Italy Beacon Technology market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.