Italy digital signage market is estimated to grow at a CAGR of 6.5% during the forecast period to reach $830 million in 2025 from $530 million in 2018. Italy is estimated to contribute significantly toward the growth of digital signage market over the forecast period. Major factors augmenting the market growth include surging adoption of flexible electronics along with their growing researches, strong electronics industry growth, expanding food retail industry, and rising banking sector in the country. Surging electronics sector has witnessed an increasing adoption of flexible digital signages across various applications in the country. Flexible electronics enhances the structural and functional properties of digital signages. There are several research activities being carried out in flexible electronics by different research group in Institute for Microelectronics and Microsystems (IMM). It represents an exclusive pool of researchers for the development of innovative materials, devices, and technologies, concerning its applications in healthcare, clothing, consumer electronics, mobility, energy, electronic components, communication, and architecture, among others.

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Italy digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

Italy digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include Intuilab SAS, Sony Corp., Intel Corp., BenQ Corp., Barco NV, LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the Italy digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Italy Digital Signage Market Research and Analysis by Component Type
2. Italy Digital Signage Market Research and Analysis by Product
3. Italy Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of Italy digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Italy digital signage market.
• Insights about market determinants that are stimulating Italy digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.