Japan digital signage market is estimated to grow at a CAGR of around 8.6% over the forecast period to reach over $2.2 billion in 2025 from $1.2 billion in 2018. The regional growth of the market is attributed to the significant focus on digital infrastructure in transportation and upcoming major sports events and in the country. Increasing digital infrastructure is expected to strengthen the market growth in the country. For instance, Train Station, Japan, one of the biggest transportation hubs in the city of Osaka focus on distributing eye-catching advertisement and important scheduling information to as many passengers as possible. To achieve this effectively the station may adopt 4K content broadcasted to multiple displays mounted vertically on pillars throughout the station, with transmission cloned simultaneously to more than 30 screens that are up to 100 meters apart. The solution needed to be centrally managed. As a result, it will enable to increase convenience for the passengers and thereby will likely boost the growth of the Japan digital signage market.

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Japan digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

The Japan Digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include BenQ Corp., Intel Corp., Hisense International Co., Ltd., Sony Corp., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the Japan digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Japan Digital Signage Market Research and Analysis by Component Type
2. Japan Digital Signage Market Research and Analysis by Product
3. Japan Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of Japan digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Japan digital signage market.
• Insights about market determinants that are stimulating Japan digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.