Japan e-commerce industry is expected to see a CAGR of 10.1% during the period (2019-2025). Japan has a high-tech infrastructure which has contributed to the rise in the e-commerce industry. Amazon offers a same-day delivery option to almost 80.0% of Japan’s population and a one-day delivery solution to nearly 95.0% of the population in Japan. Rakuten, Japan’s largest e-commerce website, combines machine learning and artificial intelligence for image recognition— especially useful for its PriceMinister-Rakuten C2C platform, which recognizes and automatically categorizes objects visually, allowing vendors to post product details at ease. However, the outbreak of COVID-19 has impacted the economy of Japan. The largest e-commerce company Rakuten Inc in Japan posted a 9.9% decrease in second-quarter operating profit 2020 due to weaker trading volumes on its internet finance platform. Similarly, various companies have observed declined in sales during pandemic which has impacted the growth of the market in the country.

Japan e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit highest growth in 2020. The demand of vitamins & proteins to maintain immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for the beauty & personal care products will grow at the second highest growth in 2020. The high demand of personal care products to maintain hygiene is anticipated to be the key factor contributing towards the growth of the market segment.

The major e-commerce platforms in Japan include Rakuten, Amazon Japan, Zozotown, and Yahoo Japan, which together account for nearly half of the country’s annual e-commerce revenue. Rakuten is primarily engaged in the internet service business. The Internet Services segment of the company is strongly affected by the outbreak of COVID-19. The company’s Rakuten Travel sub-segment, in the internet services segment, which is the online travel booking service, was heavily affected by the spread of COVID-19. However, the company has made several donations in order to support the people combating the outbreak of COVID-19. In April 2020, the company collaborated with a genetic testing kit manufacturer Genesis Healthcare Co. to provide kits to the employees. The company also raised a fund amount of total $650 million to support the people suffering from the crisis. Moreover, in April 2020, Japan's e-commerce giant Rakuten started selling COVID-19 testing kits to businesses in Tokyo and four surrounding prefectures. The kit costs $138 per person and the minimum order has been set at 100 kits.

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the Japan e-commerce industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior and macro-economic factors. The report includes analysis of different regions and countries and the effect of COVID-19 on e-commerce industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of Japan e-commerce Industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Japan e-commerce Industry.
• Insights about market determinants which are stimulating Japan e-commerce Industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.