Kenya black tea market is estimated to grow at a CAGR of 5.7% during the forecast period. Kenya is one of the major exporters of tea to the US. As per the United States Agency for International Development (USAID), in 2016, the US imported nearly $26 million in tea products from Kenya, which makes it the eleventh greatest importer to the US market. Kenya differentiates itself from other tea producing nations by handpicking more than 90% of its tea, which provides higher quality to their tea products.

Kenya primarily exports black tea, which is the most preferred kind of tea in the US. As per the Agriculture and Food Authority (AFA), in November 2018, the emerging markets that recorded higher tea imports from Kenya include Bangladesh, South Africa, Nigeria, Turkey, Canada, Japan, and Germany. However, in African regions, including Kenya, Somalia, and Ethiopia, there is a growing concern of drought, which will impact the agricultural production and affects the pricing of agricultural products, which in turn, may also restrict the market growth in Kenya.

Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the Kenya market for tea and tea-based drinks. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.

Research Methodology

The market study of the Kenya black tea market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for drink manufactures and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Kenya Black Tea Market Research and Analysis by Format

2. Kenya Black Tea Market Research and Analysis by Nature 

The Report Covers

• Comprehensive research methodology of the Kenya black tea market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Kenya black tea market.
• Insights about market determinants which are stimulating the Kenya black tea market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.