Ketogenic diet market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period. Various beneficial factors of ketogenic diet are expected to open several new opportunities for the market and are anticipated to drive its demand during the forecast period. It offers numerous advantages such as weight loss, reduce appetite, improve heart health, and improve cholesterol, blood pressure, and blood sugar. Moreover, several studies suggest that this high-fat, very low-carb diet may benefit several health conditions cancer, heart disease, epilepsy, Metabolic syndrome, glycogen storage disease, and Parkinson’s disease. It is also highly effective for those diagnosed with type 2 diabetes. Diabetes UK and Scientific Advisory Committee on Nutrition (SACN) have released a report which recommends lower carb diets as a short-term effective option for adults with type 2 diabetes who have obesity or are overweight. These diets can help with weight loss, glucose management and reduce the risk factors associated with cardiovascular disease.

Segmental Outlook 

The global ketogenic diet market is segmented based on the product type, and distribution channel. Based on the product type, the market is segmented into supplements, beverages, snacks, dairy, and others. Based on the distribution channel the market is categorized into hypermarkets & supermarkets, specialty stores, and convenience stores. Among the product type segment, the ketogenic snacks sub-segment is expected to cater to a considerable market share over the forecast period owing to wide availability of keto-friendly snacks in the market. However, the ketogenic beverages subsegment is likely to grow at the fastest rate during the forecast period.

Among the product type, the ketogenic snacks sub-segment is anticipated to hold a considerable share of the market owing to the easy availability of a wide range of keto-friendly snacks that have high protein content and are low in carbs and sugars. As the keto diet continues to gain popularity, the supply of store-bought keto snacks has increased in the past few years. There is a variety of ready-to-eat snacks available as a Ketogenic snacks including Keto quick crackers, Pork rind, Keto cookies, Keto bars, Keto wafers, keto granola, Keto chips, and nachos, etc. The availability of keto-friendly, easy-to-prepare, and ready-to-eat snacks has influenced the ketogenic diet market globally. Consumers are increasingly seeking quick, healthy, and easy snacking options, which they can grab on the go such as keto-friendly crackers or a low-carb protein bar. Due to this reason, several health and wellness brands are adapting and innovating their product ranges to cater to ketogenic dieters. For instance, in March 2021, PepsiCo, Inc. Launched Hilo Life, a keto-friendly snack brand. The snack brand line features tortilla-style chips formulated with defatted almond flour with flavors including nacho cheese, ranch, and spicy salsa. A serving contains 3 grams of net carbohydrates, 9 grams of protein, and 0 grams of added sugar.

Regional Outlooks

The global ketogenic diet market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Among these, the North American regional market is expected to cater prominent growth over the forecast period. However, the European region is projected to experience considerable growth in the ketogenic diet market.

Global Ketogenic Diet Market Growth, by Region 2022-2028

The North American Region is Expected to Hold Significant Share in the Global Ketogenic Diet Market

The North American region is expected to hold a significant share in the global ketogenic diet market owing to the rising preference for a low-carb diet due to increasing health concerns among the population in the region. The ketogenic diet product manufacturing companies in North America are continuously enhancing their product portfolio and launching new products targeting ketogenic dieters. For instance, in august 2019, the US-based start-up Zeno Nutrition launched its diabetic- and keto-friendly bars in three new flavors – Strawberry Nut, Almond Nut, and Cocoa Chip. They are suitable for pre-diabetics, diabetics, and those following a ketogenic, low-carb, or paleo diet. Allulose is used as sweetener, while the snack’s binder is made from organic tapioca.  

Market Players Outlook

The major companies serving the global ketogenic diet market includes Catalina Snacks, Inc., General Mills Inc., Keto and Co., NOW Health Group, Inc., Perfect Keto, LLC, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, FBFK Law Firm completted a $1.3 billion transaction merging at-home meal kit industry leader, Sunbasket, with Prüvit Ventures to provide consumers with at-home, fully ketogenic meal kits. The transaction was an all-stock deal, with Sunbasket and Prüvit becoming wholly owned subsidiaries of PSB Holdings, a new holding company.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global ketogenic diet market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.