The global kids scooter market is projected to grow at a CAGR of 4.5% during the forecast period.  The primary factor driving the kids scooter market is the increasing popularity of kids scooters among children to indulge in a fun activity that provides health benefits as well. The activity is further supported by parents who encourage scootering for children in their day-to-day life as it helps in improving coordination, learning to balance their weight, developing fine motor skills, and health benefits such as muscle toning, building stamina, and increasing heart pumping rate. Mass marketing and large retail access have promoted the sale of scooters to children. The macroeconomic factors such as strengthening economic conditions, increasing purchasing power, and increasing health awareness are driving the growth of the kids scooter market.

However, the growing concern for children’s safety is a restraining factor that is expected to hinder the growth of the market. For an instance, as per the Nationwide Children’s Hospital, 0.58 million injuries occurred due to scooter riding between 2000 and 2011 in the U.S. According to the U.S. Consumer Product Safety Commission (CPSC), scooter-related injuries are on the rise. A majority of hoverboard injuries seen in emergency department EDs (67%) involved children under age 15 in 2019. The increasing safety concern provides an opportunity for the scooter vendors to produce scooters with more safety features. 

Impact of COVID-19 Pandemic on Global Kids Scooter Market

Covid-19’s spread has affected manufacturing and construction activities worldwide. Logistic limitations and reconsiderations of the raw material requirements are becoming a problem for producers. According to the Australian Bureau of Statistics, as of April 2020, two-thirds of businesses across all sectors have been affected in terms of revenue or cash flow due to COVID-19, while about 1 in 10 businesses have stopped trading. However, the COVID-19 pandemic led to a positive impact on the growth of the global kids scooter market. The pandemic has resulted in increased utilization of scooters to stay healthy and fit. 

Segmental Outlook

The global kids scooter market is segmented based on product, and distribution channels. Based on product, the market is segmented into two-wheeler and three-wheeler.  Among products, the two-wheeler segment is the market is estimated to hold a lucrative share of the market. The attributable factor for the growth of the segment is that the two-wheeler scooter has popularity among kids of age above 5 years. Based on distribution channels, the market is segmented into offline and online distribution channels. Among the distribution channel, the online distribution channel is estimated to hold a lucrative share in the market. The attributable factor for the growth of the segment is growing internet penetration for online shopping. 

Global Kids Scooter Market Share by Distribution Channel, 2021 (%)

Online Segment to Hold a Prominent Share in the Global Kids Scooter Market

Based on distribution channels, the market is segmented into offline and online distribution channels. sports Among these, the online segment of the market is estimated to hold a lucrative share of the market. The attributable factor contributing to the growth of the segment includes the increasing product visibility on retail stores such as Amazon and the company’s website such as Decathlon. The visibility provides convenience to the consumers and due to COVID-19, consumers are preferring to order online to curtail the spread of the virus. Further, the emergence of e-retailer stores in Tier-II and towns and increased focus on improving delivery services are propelling the growth of the segment. 

Regional Outlook

The global kids scooter market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is projected to hold a significant market share. China, India, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the kids scooter market in the region. The regional growth of the market is accredited to the changing consumer lifestyle coupled with rising disposable income in the economies such as China and India. North America held a major market position in the global kids scooter market in 2021. The well-developed infrastructure is one of the key factors driving the growth of the regional market.  

Global Kids Scooter Market Growth, by Region 2022-2028

North America is Projected to Have a Prominent Share in the Global Kids Scooter Market

North America is anticipated to exhibit the highest growth in the global kids scooter market. The growth factors for the regional market include the high consumer awareness regarding health and knowledge about the product and its benefit. Further, high disposable income and modernization are other factors driving the growth of the market. In addition, the massive adoption of products and shift in consumer behavior towards an active and healthy lifestyle in the region especially in the US is propelling the market growth. 

Market Players Outlook

The key players operating in the global kids scooter market include Decathlon S.A., Fuzion Scooter, iScootbike Ltd., and Micro Scooters Ltd. among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others to thrive in a competitive environment. For an instance, in 2019, Decathlon announced that it is going to launch its first Irish store in Dublin in the Ballymun area. More than 4,000 sports brands are stocked there. The company is also planning to open two further stores in Dublin in the South or West of the city. 

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global kids scooter market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where in the market.