Kraft liner is a kind of paper used as the outer layer of the corrugated boxes. Kraft liner is available in various grammages ranging from 100 GSM to more than 200 GSM. The kraft liner is composed of a high proportion of recycled fiber pulp. Kraft liner has gained strong traction in the recent years owing to substantial growth in the corrugated packaging due to the emergence of the e-commerce industry. Kraft liner comprises good tear resistance, durability, high strength, and good printability, which has resulted into increased adoption of Kraft liner. In addition, the growth of the global Kraft liner market as attributed to its application as packaging in the various end-user industry such as food & beverages, printing industry, electrical and electronics, automotive, retail, cosmetic and personal care, and many others. Further, the e-commerce industry has seen a constant growth in the recent years owing to changing lifestyle and higher disposable income, which in turn has resulted into increasing demand for corrugated boxes; thereby, contributing to the growth of the market.

Global Kraft liner market is segmented on the basis of product type and end-user. On the basis of product type, the market is bifurcated into bleached Kraft liner and unbleached Kraft liner. Bleached Kraft liner has less effect of Ultra-violet rays on its brightness and breaking length. In addition, these have better properties as compared to unbleached Kraft liner. Unbleached Kraft paper is used for industrial purpose or for handling large and bulky items. On the basis of end-user, the global Kraft liner market is segmented into the printing industry, consumer goods, food & beverages, and others such as agriculture. Among these, the consumer goods industry is expected to hold a considerable share in the market.

Geographically, the global Kraft liner market is analyzed into North America, Europe, Asia-Pacific, and Rest of the World (RoW). Asia-Pacific is expected to hold the prominent position in the global Kraft liner market due to the rapidly growing e-commerce industry in the emerging economies such as India and China. In addition, growth in the retail sector in the region has resulted in the increased demand for the pulp industry, which in turn is driving the market growth in the region. Further, Europe expected to grow at a considerable rate due to growth in automobile export, which requires corrugated board for packaging.

Further, the global Kraft liner market includes several players operating in the market. Some of the players contributing in the revenue generation of the market include Metsä Group, Mondi Group, BillerudKorsnas AB, DS Smith PLC, Astron Paper & Board Mill Ltd., WestRock Co., Nippon Paper Industries Co., Ltd., Eagle Paper International, Inc., and others. WestRock Co. is one of the leading players involved in manufacturing and selling paper and packaging solutions for the consumer and corrugated markets globally. The company focuses on an inorganic growth strategy to expand its portfolio and enhance its presence in the market. For instance, in March 2019, the company completed the acquisition of Linkx Packaging Systems and as a result, expanded its portfolio of automated packaging system offerings.

Research Methodology:

The market study of the global Kraft liner market is incorporated by extensive primary and secondary research conducted by a research team at OMR.  Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers and news blogs
• Company websites and their product catalog.

The report is intended for the pulp and paper industry, Kraft liner manufacturers, packaging industry, investing companies, potential start-ups, and various end-user industry for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

• Global Kraft Liner Market Research and Analysis by Product Type
• Global Kraft Liner Market Research and Analysis by End-User

The Report Covers:

• Comprehensive research methodology of the global Kraft liner market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global Kraft liner market.
• Insights about market determinants which are stimulating the global Kraft liner market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.