The LAMEA e-commerce industry is expected to see a CAGR of 18.3% during the period (2019-2025). Latin America and MEA (the Middle East and Africa) contribute steadily to the growth of global the e-commerce industry. Major economies such as Brazil, Argentina, GCC (Gulf Cooperation Council) countries, and Israel, among others, contribute considerably to the growth of the e-commerce sector in Latin America, and MEA, however, there is a slow growth of the industry in the region for a long owing to the macroeconomic challenges faced by the Brazilian retailers. The struggling economy of Brazil is one of the major factors to slower down the regional growth of the industry. The economic crisis, high unemployment rate, and high inflation are slowing the growth of the e-commerce industry in Latin America. However, the recent COVID-19 outbreak has increased the usage of e-commerce in Latin America as compared to the pre-COVID-19 scenario.

Covid-19 offers considerable opportunity for the e-commerce industry, according to the Lima Chamber of Commerce, in 2020, owing to an increase in online purchases around the globe. For instance, Brazilians online purchasing was increased by 40.0% in the first two weeks of March 2020, as compared to the previous year. However, cross-border e-commerce has been affected negatively as Brazilian consumers stopped buying products online from China. E-commerce companies such as MercadoLibre are experiencing changes. MercadoLibre has reported that it's pharmacy and home and laundry sales in Mexico rose 114% and 403%, respectively in March 2020.

LAMEA e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit the highest growth in 2020. The demand for vitamins & proteins to maintain the immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for beauty & personal care products will grow at the second-highest growth in 2020. The high demand for personal care products to maintain hygiene is anticipated to be the key factor contributing to the growth of the market segment.

Major e-commerce companies operating in LAMEA include MercadoLibre, Amazon.com, Inc., Lojas Americanas, and Dafiti. Dubai-based Majid Al Futtaim (MAF), which operates 24 shopping malls, including the Mall of the Emirates, has seen a surge in online sales with a 59.0% increase in online customers in March 2020. Also, the Saudi Arabian retailer BinDawood Holding has seen a 200.0% increase in its online sales since the rise of the COVID-19 crisis. Though physical stores and malls will be reopened, however, shoppers will become habitual of online shopping and may prefer buying through online channels rather than visiting physical stores.

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the LAMEA e-commerce industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior, and macro-economic factors. The report includes an analysis of different regions and countries and the effect of COVID-19 on the e-commerce industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of the LAMEA e-commerce industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the LAMEA e-commerce industry.
• Insights about market determinants which are stimulating the LAMEA e-commerce industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.