Large format display market is expected to grow at a CAGR of 7.3% during the forecast period from 2024-2031. The major factors driving the market growth include increasing demand for digital signage across sectors, expanding the use of large format displays in sectors such as healthcare & education, increasing investments in developing smart infrastructure, and the rising popularity of visually appealing screening solutions. In the large-format displays market, customizable all-in-one displays are becoming a significant trend. These displays are made to be easily installed, maintained, and customized for use in public, commercial, and business settings. For instance, in September 2024, ViewSonic launched the LDC series, the first customizable all-in-one mega LED displays at InfoComm India 2024, one of the biggest audio-visual industry tradeshows in India. ViewSonic's LED displays enable flexible display layouts in a range of aspect ratios and sizes up to 760 inches, bringing innovation to the LED video wall market. Further, the integration of AI-powered & AR/VR technologies into large-format displays and the development of advanced display components are also contributing to the growth of the market.
Rising Demand for Digital Signage
The growth in deployment of digital signage is driving significant growth in the large-format display market. This increase is fueled by diverse factors such as the rising popularity of outdoor advertising, the integration of advanced technologies that have enabled real-time tracking, personalized content, interactive features, and a global shift towards developing sensational or viral digital events. For instance, according to a recent study from the Out of Home Advertising Association of America, 73% of adults had a positive reaction to Digital Out-of-Home (DOOH) outperforming other ad mediums such as television/video (50%), social media (48%), web (37%), audio (32%), and print (31%). This research finds that globally, businesses and consumers embrace the digital outdoor advert trend, and as a result, the larger formats of screens continue dominating the marketplace.
Expansion in Smart Infrastructure Initiatives
The expansion of smart infrastructure across smart city initiatives is projected to extensively contribute to the growth of large-format displays. In these initiatives, large-format displays are being integrated across diverse utilities such as public information systems, traffic management, and public emergency updates. For instance, large-format displays are planned to be installed in several Indian cities to improve urban mobility and infrastructure under India's Smart City Mission. The installations are intended to offer real-time information through passenger information systems, wayfinding signage, and smart cycle stands. These initiatives are modernizing city infrastructure while increasing citizen engagement and convenience. Further, these integrations are expected to gain more adoption from private organizations for diverse purposes such as advertising & events, as development expands, resulting in the growth of large format display usage.
Market Segmentation
Video Wall Segment is Projected to Hold a Considerable Market Share
Under the display types segment, video walls dominate as the preferred type owing to their increasing application in outdoor advertising & smart infrastructure, better scalability & high-resolution features, and superiority over standalone displays in terms of usage & output. Further, this video wall segment is expected to gain more adoption with innovations in display technology and the growing popularity of digital signage utility across sectors. Brightness, color accuracy, and energy efficiency are enhanced by technologies such as META Technology 2.0 and LG's Micro Lens Array Plus (MLA+). MicroLEDs provide durability and fine pixel pitch, making them appropriate for both indoor and outdoor applications, while OLED displays can now produce realistic images with high contrast and wide viewing angles owing to these improvements.
Outdoor Display Segment is Projected to Hold the Largest Market Share
Under the application segment, outdoor displays lead the segment owing to rising demand in outdoor advertising, expansion in utility for public information, and increasing number of outdoor events. Further, the demand for outdoor displays is expected to grow in the future, supported by the integration of interactive capabilities and the growth of personalized branding needs.
Regional Outlook
The global large format display market is further segmented based on geography including North America (the US, and Canada), Asia-Pacific (India, China, Japan, South Korea, and the Rest of Asia-Pacific), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
North America Holds the Highest Share in the Global Large Format Display Market
The North American region leads the large format displays market contributed by factors such as increasing expenditure on outdoor large format digital advertising, strong demand for indoor displays in the corporate sector, and growing entertainment & sports industry, among others. The Out of Home Advertising Association of America or OAAA reported that in 2023, revenue out of out-of-home advertising increased to $8.7 billion (2.1 % increase) with almost a 10% rise in digital OOH or DOOH which accounted for 33% of overall spending. The largest gain was experienced in OOH transit at 7.3%. The local services & amusements sector grew by nearly 12% and accounted for 27% of OOH expenditure, followed closely by other sectors, public transportation, hotels & resorts, and schools, camps & seminars.
Global Large Format Display Market Growth by Region 2024-2031
Asia-Pacific is the Fastest Growing Region in the Global Large Format Display Market
The Asia-Pacific is the fastest-growing region in the global large format display market, supported by the presence of major large format display manufacturers such as LG, Sony, and Panasonic, among others; expansion in the digital advertising market of the region; a growing market for outdoor events & entertainment, increasing government support for developing manufacturing hubs for electronic products. For instance, under India's Padmanabha Bharat vision, the government has sanctioned a $10 billion program to enhance the semiconductor and display manufacturing ecosystem. The main changes are 50% fiscal support on a pari-passu basis for setting up semiconductor and display fabs. The move will see at least two greenfield semiconductor fabs and two display fabs, along with government cooperation for water, power, and logistics.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order*.
The major companies serving the large format display market include Barco NV, LG Electronics, Inc., Samsung Electronics Co., Ltd., Sharp NEC Display Solutions Europe GmbH, and Sony Electronics Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market.
Recent Development
The Report Covers
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Market Trends
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Barco N.V.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. LG Electronics, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Samsung Electronics Co., Ltd.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Sharp NEC Display Solutions, Ltd.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Sony Electronics Inc.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Large Format Display Market by Display Type
4.1.1. Video Wall
4.1.2. Standalone
4.2. Global Large Format Display Market by Application
4.2.1. Indoor
4.2.2. Outdoor
4.3. Global Large Format Display Market by End-User
4.3.1. Retail
4.3.2. Corporate & Enterprise
4.3.3. Healthcare & Medical
4.3.4. Hospitality & Tourism
4.3.5. Public Infrastructure & Spaces
4.3.6. Sports, Media & Entertainment
4.3.7. Banking, Financial Services, and Insurance (BFSI)
4.3.8. Education & Training
4.3.9. Other
4.4. Global Large Format Display Market by Component
4.4.1. Displays
4.4.2. Controllers, Mount, and Other Accessories
4.4.3. Services
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Acer Inc.
6.2. AUO Display Plus Corp.
6.3. BenQ Corp
6.4. Boxlight, Inc
6.5. Christie Digital Systems USA, Inc.
6.6. E Ink Holdings, Inc.
6.7. Firstouch Digital Solutions Ltd
6.8. Leyard Group
6.9. Panasonic Corp.
6.10. Philips N.V.
6.11. Pixel LED Pvt Ltd
6.12. Planar Systems, Inc.
6.13. Prysm Systems, Inc.
6.14. SigmaSense LLC
6.15. STERIS Group
6.16. SUNSHINE LED DISPLAY PVT LTD
6.17. TPV Technology Co., Ltd.
6.18. ViewSonic Corp.
6.19. VIZIO, Inc.
6.20. Mid-West Displays Ltd
1. Global Large Format Display Market Research And Analysis By Display Type, 2023-2031 ($ Million)
2. Global Video Wall Large Format Display Market Research And Analysis By Region, 2023-2031 ($ Million)
3. Global Standalone Large Format Display Market Research And Analysis By Region, 2023-2031 ($ Million)
4. Global Large Format Display Market Research And Analysis By Application, 2023-2031 ($ Million)
5. Global Large Format Display For Indoor Market Research And Analysis By Region, 2023-2031 ($ Million)
6. Global Large Format Display For Outdoor Market Research And Analysis By Region, 2023-2031 ($ Million)
7. Global Large Format Display Market Research And Analysis By End-User, 2023-2031 ($ Million)
8. Global Large Format Display For Retail Market Research And Analysis By Region, 2023-2031 ($ Million)
9. Global Large Format Display For Corporate & Enterprise Market Research And Analysis By Region, 2023-2031 ($ Million)
10. Global Large Format Display For Healthcare & Medical Market Research And Analysis By Region, 2023-2031 ($ Million)
11. Global Large Format Display For Hospitality & Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
12. Global Large Format Display For Public Infrastructure & Spaces Market Research And Analysis By Region, 2023-2031 ($ Million)
13. Global Large Format Display For Sports, Media & Entertainment Market Research And Analysis By Region, 2023-2031 ($ Million)
14. Global Large Format Display For Banking, Financial Services, and Insurance (BFSI) Market Research And Analysis By Region, 2023-2031 ($ Million)
15. Global Large Format Display For Education & Training Market Research And Analysis By Region, 2023-2031 ($ Million)
16. Global Large Format Display For Other End-User Market Research And Analysis By Region, 2023-2031 ($ Million)
17. Global Large Format Display Market Research And Analysis By Component, 2023-2031 ($ Million)
18. Global Large Format Display Market Research And Analysis By Region, 2023-2031 ($ Million)
19. Global Large Format Display Controllers, Mount, and Other Accessories Market Research And Analysis By Region, 2023-2031 ($ Million)
20. Global Large Format Display Service Market Research And Analysis By Region, 2023-2031 ($ Million)
21. Global Large Format Display Market Research And Analysis By Region, 2023-2031 ($ Million)
22. North American Large Format Display Market Research And Analysis By Country, 2023-2031 ($ Million)
23. North American Large Format Display Market Research And Analysis By Display Type, 2023-2031 ($ Million)
24. North American Large Format Display Market Research And Analysis By Application, 2023-2031 ($ Million)
25. North American Large Format Display Market Research And Analysis By End-User, 2023-2031 ($ Million)
26. North American Large Format Display Market Research And Analysis By Component, 2023-2031 ($ Million)
27. European Large Format Display Market Research And Analysis By Country, 2023-2031 ($ Million)
28. European Large Format Display Market Research And Analysis By Display Type, 2023-2031 ($ Million)
29. European Large Format Display Market Research And Analysis By Application, 2023-2031 ($ Million)
30. European Large Format Display Market Research And Analysis By End-User, 2023-2031 ($ Million)
31. European Large Format Display Market Research And Analysis By Component, 2023-2031 ($ Million)
32. Asia-Pacific Large Format Display Market Research And Analysis By Country, 2023-2031 ($ Million)
33. Asia-Pacific Large Format Display Market Research And Analysis By Display Type, 2023-2031 ($ Million)
34. Asia-Pacific Large Format Display Market Research And Analysis By Application, 2023-2031 ($ Million)
35. Asia-Pacific Large Format Display Market Research And Analysis By End-User, 2023-2031 ($ Million)
36. Asia-Pacific Large Format Display Market Research And Analysis By Component, 2023-2031 ($ Million)
37. Rest Of The World Large Format Display Market Research And Analysis By Region, 2023-2031 ($ Million)
38. Rest Of The World Large Format Display Market Research And Analysis By Display Type, 2023-2031 ($ Million)
39. Rest Of The World Large Format Display Market Research And Analysis By Application, 2023-2031 ($ Million)
40. Rest Of The World Large Format Display Market Research And Analysis By End-User, 2023-2031 ($ Million)
41. Rest Of The World Large Format Display Market Research And Analysis By Component, 2023-2031 ($ Million)
1. Global Large Format Display Market Research and Analysis By Display Type, 2023 Vs 2031 (%)
2. Global Video Wall Large Format Display Large Format Display Market Share By Region, 2023 Vs 2031 (%)
3. Global Standalone Large Format Display Market Share By Region, 2023 Vs 2031 (%)
4. Global Large Format Display Market Research and Analysis By Application, 2023 Vs 2031 (%)
5. Global Indoor Large Format Display Market Share By Region, 2023 Vs 2031 (%)
6. Global Outdoor Large Format Display Market Share By Region, 2023 Vs 2031 (%)
7. Global Large Format Display Market Research and Analysis By End-User, 2023 Vs 2031 (%)
8. Global Large Format Display For Retail Market Share By Region, 2023 Vs 2031 (%)
9. Global Large Format Display For Corporate & Enterprise Market Share By Region, 2023 Vs 2031 (%)
10. Global Large Format Display For Healthcare & Medical Market Share By Region, 2023 Vs 2031 (%)
11. Global Large Format Display For Hospitality & Tourism Market Share By Region, 2023 Vs 2031 (%)
12. Global Large Format Display For Public Infrastructure & Spaces Market Share By Region, 2023 Vs 2031 (%)
13. Global Large Format Display For Sports, Media & Entertainment Market Share By Region, 2023 Vs 2031 (%)
14. Global Large Format Display For Banking, Financial Services, and Insurance (BFSI) Market Share By Region, 2023 Vs 2031 (%)
15. Global Large Format Display For Education & Training Market Share By Region, 2023 Vs 2031 (%)
16. Global Large Format Display For Other End-User Market Share By Region, 2023 Vs 2031 (%)
17. Global Large Format Display Market Research and Analysis By Component, 2023 Vs 2031 (%)
18. Global Large Format Display Market Share By Region, 2023 Vs 2031 (%)
19. Global Large Format Display Controllers, Mount, and Other Accessories Market Share By Region, 2023 Vs 2031 (%)
20. Global Large Format Display Service Market Share By Region, 2023 Vs 2031 (%)
21. Global Large Format Display Market Share By Region, 2023 Vs 2031 (%)
22. US Large Format Display Market Size, 2023-2031 ($ Million)
23. Canada Large Format Display Market Size, 2023-2031 ($ Million)
24. UK Large Format Display Market Size, 2023-2031 ($ Million)
25. France Large Format Display Market Size, 2023-2031 ($ Million)
26. Germany Large Format Display Market Size, 2023-2031 ($ Million)
27. Italy Large Format Display Market Size, 2023-2031 ($ Million)
28. Spain Large Format Display Market Size, 2023-2031 ($ Million)
29. Rest Of Europe Large Format Display Market Size, 2023-2031 ($ Million)
30. India Large Format Display Market Size, 2023-2031 ($ Million)
31. China Large Format Display Market Size, 2023-2031 ($ Million)
32. Japan Large Format Display Market Size, 2023-2031 ($ Million)
33. South Korea Large Format Display Market Size, 2023-2031 ($ Million)
34. Rest Of Asia-Pacific Large Format Display Market Size, 2023-2031 ($ Million)
35. Latin America Large Format Display Market Size, 2023-2031 ($ Million)
36. Middle East And Africa Large Format Display Market Size, 2023-2031 ($ Million)