The Latin America fruit beer market is estimated to grow at a CAGR of 4.8% during the forecast period. Latin America beer market has been witnessed a potential rise coupled with the increasing presence of global manufacturers and rising demand for premium beer, especially in millennials. Urbanization is one of the crucial factors for the escalating adoption of premium beer. As per the World Bank, in Latin America and the Caribbean, the urban population increased from 80.6% in 2018 to 80.9% in 2019. In Brazil, the urban population increased from 86.6% in 2018 to 86.8% in 2019. Urbanization changes the consumption patterns of consumers, as they started to prefer high-cost products. Therefore, Brazil continues to emerge as one of the potential consumers of premium beer owing to the effective flavor and taste.

The market is segmented into flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. The online distribution channel is estimated to witness the fastest growth during the forecast period, owing to the rising internet users in the region. In 2018, there were 70.4% Brazilians using the internet, increased from 67.5% in 2017. Likewise, internet penetration is rising in other Latin American countries. Rising internet penetration is attributing to the growth of online users in this region, which is expected to offer potential opportunities for fruit beer companies to increase their online presence in the region.

Key players in the market include Anheuser-Busch InBev, Heineken N.V., Carlsberg A/S, Petropolis Group, and Compania Cervecerias Unidas (CCU). Mergers and acquisitions, product launches, geographical expansion, and partnerships and collaborations, are some major strategic initiatives adopted by the market players, to expand their market share. For instance, in March 2019, Modelo, the beer brewed for those with The Fighting Spirit, declared its new ready-to-drink chelada, Modelo Chelada Limón y Sal. The newest addition to the Modelo Chelada lineup is a refreshing take on an authentic Mexican tradition. Simply made with Mexican beer and the refreshing natural flavor of lime and salt, Modelo Chelada Limón y Sal provides a new, convenient way to enjoy the classic chelada experience.

Research Methodology

The market study of the Latin America fruit beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. Latin America Fruit Beer Market Research and Analysis by Flavor
2. Latin America Fruit Beer Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the Latin America fruit beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Latin America fruit beer market.
• Insights about market determinants which are stimulating the Latin America fruit beer market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.