Liquid Soap Market Size, Share, Trends | Industry Report and Forecast 2021-2027

Liquid Soap Market

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Global Liquid Soap Market Size, Share & Trends Analysis Report by Product (Hand Wash, Body Wash, Face Wash, and Dish Wash), By Source (Natural/ Organic and Conventional), By End-User (Residential, Commercial, Hotels & Restaurants, Hospitals, and Others) Forecast Period (2021-2027)
Update Available - Forecast 2024-2030

Published: Jul 2023 | Report Code: OMR2025646 | Category : Personal Care & Cosmetics | Delivery Format: /

The global liquid soap market is anticipated to grow at a substantial CAGR of around 9.8% during the forecast period. Various governments in different countries are launching programs and promotions regarding personal hygiene and cleanliness such as hygiene maintenance in a public toilet, hand washing among children and more are the reason to augment the market and increase in demand for personal care products. In January 2021, Japan International Cooperation Agency (JICA) has launched the “Achhi Aadat (Good Habit)” Campaign in India, to raise awareness among 10 Crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases.

Moreover, the use of cleaning products to prevent healthcare-associated infection in hospital clinics is also rising the growth of the market. For instance, in April 2019, according to a report published by the International Journal of Environmental Research and Public Health, about 77.8% of restaurants in public hospitals in Brazil offer antiseptic liquid soap for their customers. Similarlyin May 2021, World Health Organization(WHO) launched a campaign, Second Save Lives, Clean Your Hands! to promote the hygiene of hands awareness among people. Such initiatives by the government is expected to offer lucrative growth opportunities in the market during the forecast period. Liquid soap is more expensive in comparison to bar soap due to greater packing and energy requirements, this requires about five times energy to produce and twenty times energy for packing due to all high costs will hamper the market growth.

Impact of COVID-19 Pandemic on Global Liquid soap Market

An increase in COVID-19 all over the globe has increased the demand of liquid sops in numerous sectors such as hospitals, malls, offices, restaurants, and many others. COVID-19 has positively affected the demand for liquid hand soap owing to the rise in communicable diseases and COVID-19 positive cases increased preference of safety trends in offices, homes, and other public places and also increase in demand for hand hygiene products. For instance, in March 2021, Hindustan Unilever Ltd. Partnered with UNICEF, contributed over 1 crore soaps and sanitizers to vulnerable communities to support the country's response to COVID-19. Moreover, in May 2020, ITC launched, Nimwash vegetable and fruit wash cleaning product specially designed as a preventive hygiene solution that is safe to use and has no added chlorine, bleach, or artificial color and is available in two variants sprays and wash and soap and wash.

Segmental Outlook

The global liquid soap market is segmented based on the product, source, and end-user. Based on the product, the market is segmented into hand wash, body wash, face wash, and dish wash. Based on the source, the market is sub-segmented into the natural/organic, and conventional. Based on the end-user, the market is sub-segmented into residential, commercial, hotels & restaurants, hospitals, and others.

Global Liquid Soap Market Share by Product Type, 2020 (%)

The Residential Segment Holds the Major Share in the Global Liquid soap Market

The residential segment is expected to drive the growth of the market due to the heightened use of the product for handwashing and bathing purpose and convenience offered by this product in automatic dishwashers and in manual dishwashing at houses is increasing the product demand in the residential segment. For instance, In February 2021, HUL launched Vim Matic a liquid dishwashing friendly soap. Vim chose to extend its category expertise from hand dishwashing to machine dishwashing with this new product offering.

Regional Outlooks

The global liquid soap market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East &Africa, and Latin America). North America is expected to dominate due the consumer preference towardsliquid soaps owing to the hygiene concerns and convenience over soap bars The presence of major players and introduction of new products by them also the factor for the market growth. For instance, in April 2020, Stephenson launched liquid soap to the US and Canada personal care market made with natural vegetable oil derivatives for use in both personal care and home care soap formulation to help consumers fight with COVID-19.

Global Liquid soap Market Growth, by Region 2021-2027

Global Liquid soap Market Growth, by Region

The Asia-Pacific Region is projected to be the Fastest Growing in the Global Liquid soap Market

The Asia Pacific region is considered to be the fastest growing in liquid soap market due to several factors such as flourishing hotel and resort business, increasing perception towards cleanliness, stringent government regulation towards cleanliness and hygiene that has augumented the demand of the product in the region. In addition, the other factors contributing to the growth of the market includes increasing demand for personal care products in countries such as India and China and also the key players in the region are promoting the new product launches for health and hygiene. For instance, In January 2021, Godrej Protekt promoted a new TVC campaign to build awareness for the powder to liquid handwash and also marks the launch of a new lime variant of Protekt Magic the campaign aims to create awareness for the powder to liquid format and highlight 99.9% germ protection.

Market Players Outlook

The major companies serving the global liquid soap market include Colgate-Palmolive Co., GOJO Industries, Inc., Ivory, LION Corp., Procter & Gamble, Reckitt Benckiser Group PLC, The Body Shop International LTD. Unilever, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2020, HandinHand launched liquid handwash on the occasion of Global handwashing day. The liquid handwash claims that it removes 99.9% of germs while leaving the hands super soft and clean. Moreover, unlikely to any regular handwash, soap, or sanitizer that might make the skin dry, HandinHand liquid handwash locks skin's natural moisture due to the dual power of Aloe extracts and Glycerine.

The Report Covers

• Market value data analysis of 2020 and forecast to 2027.

• Annualized market revenues ($ million) for each market segment.

• Country-wise analysis of major geographical regions.

• Key companies operating in the global liquid soap market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

• Analysis of market entry and market expansion strategies.

• Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook

• Impact of COVID-19 on the Global Liquid Soap Market

• Recovery Scenario of Global Liquid Soap Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. GOJO Industries, Inc.

3.1.1. Overview

3.1.2. Financial Analysis

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. LION Corp.

3.2.1. Overview

3.2.2. Financial Analysis

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. Procter & Gamble

3.3.1. Overview

3.3.2. Financial Analysis

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Reckitt Benckiser Group PLC

3.4.1. Overview

3.4.2. Financial Analysis

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Unilever

3.5.1. Overview

3.5.2. Financial Analysis

3.5.3. SWOT Analysis

3.5.4. Recent Developments

3.6. Key Strategy Analysis

3.7. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Liquid Soap Market by Product

4.1.1. Hand Wash

4.1.2. Body Wash

4.1.3. Face Wash

4.1.4. Dish Wash

4.2. Global Liquid Soap Market by Source

4.2.1. Natural/ Organic

4.2.2. Conventional

4.3. Global Liquid Soap Market by End-User

4.3.1. Residential

4.3.2. Commercial

4.3.3. Hotels & Restaurants

4.3.4. Hospitals

4.3.5. Others

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific

5.4. Rest of the World

6. Company Profiles

6.1. Bare Necessities Zero Waste Solutions Pvt. Ltd.

6.2. Beiersdorf, Inc.

6.3. BluemoonBodycare

6.4. Brandworks Foundry Pvt. Ltd.

6.5. Colgate-Palmolive Co.

6.6. Endeks Chemistry Inc.

6.7. EVYAP

6.8. Forever Living Products, L.L.C.

6.9. Ivory

6.10. KAO CHEMICALS

6.11. Kimberly-Clark Corp.

6.12. KIMIRICA

6.13. L'Occitane Group

6.14. NEST

6.15. Osiyanbeauty

6.16. Pompeii Street Soap Co.

6.17. PureCult

6.18. Quimi Romar SL

6.19. SIMK LABELS PVT. LTD.

6.20. THE BODY SHOP INTERNATIONAL LTD.

6.21. The Caldrea Co.

1. GLOBAL LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

2. GLOBAL LIQUID HAND WASH SOAP MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL LIQUID BODY WASH SOAP MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL LIQUID FACE WASHSOAP MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

5. GLOBAL LIQUID DISH WASH SOAP MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

7. GLOBAL NATURAL/ORGANIC LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

8. GLOBAL CONVENTIONAL LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

9. GLOBAL LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

10. GLOBAL LIQUID SOAP FOR RESIDENTIAL MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

11. GLOBAL LIQUID SOAP FOR COMMERCIAL MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

12. GLOBAL LIQUID SOAP FOR HOTELS & REASTAURENT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

13. GLOBAL LIQUID SOAP FOR HOSPITALS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

14. GLOBAL LIQUID SOAP FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

15. GLOBAL LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)

16. NORTH AMERICAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

17. NORTH AMERICAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

18. NORTH AMERICAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

19. NORTH AMERICAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

20. EUROPEAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

21. EUROPEAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

22. EUROPEAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

23. EUROPEAN LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

24. ASIA-PACIFIC LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

25. ASIA-PACIFIC LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

26. ASIA-PACIFIC LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

27. ASIA-PACIFIC LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

28. REST OF THE WORLD LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

29. REST OF THE WORLD LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

30. REST OF THE WORLD LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

31. REST OF THE WORLD LIQUID SOAP MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)