Marketing Automation Software Market
Marketing Automation Software Market Size, Share, Industry Analysis Report and Forecast, 2019-2025 Update Available - Forecast 2024-2030
Marketing automation software market is expected to grow at a considerable rate during the forecast period 2019-2025. Marketing automation software is an advanced platform that allows enterprises and marketing organizations to market effectively on different platform or channels. The marketing automation tools are necessary for a business to consumer (B2C) and business to business (B2B) marketing and other departments for their growth in business. The marketing automation software deployment aids in leads acquisition at a low cost; improvise customer retention, relationships and analyzing client behavior.
The marketing automation software is segmented on the basis of application into e-mail marketing, lead nurturing, social media, SEO, paid media & digital advertising and other application. E-mail is one of the traditional forms of digital communication, however, it is an extremely effective way to communicate with the audience. It is one of the core components, that is offered by marketing automation vendors, and allows to send emails to a large number of audiences. The marketing automation vendors allow users to send a great number of emails to selected groups of customers. The native email design and templates make the marketing efforts more personal. Marketing automation tools receive customer information from the contact list, or email by using dynamic tagging which enable dynamic personalization. The increasing demand for digital marketing and increasing adoption of automation tools drive the global marketing automation software. However, data safety concern is the major restraint for the growth of the market.
There are various companies involved in the marketing automation software market such as Microsoft Corp., Act-On Software, Inc., Pardot (a subsidiary of Salesforce.com, Inc.), Marketo (An Adobe Company), SAS SE, HubSpot Inc., IBM Corp., Oracle Corp., and Teradata Corp. The companies are focused on developing advanced marketing automation software to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players. For instance, in May 2018, ZINFI Technologies, Inc., launched the ZINFI Agency Partner Program, which enables marketing agencies, channel management, and CRM system integrators in business process automation and develops business. Geographically the market is segmented into North America, Europe, Asia-Pacific and rest of the World. North America has a significant share in the marketing automation software market attributed to increasing adoption of cloud computing and increasing penetration of mobile and internet in the region. However, in Asia -Pacific, the increasing demand for data integration services and government regulation in the region enhance the global marketing automation software.
Research Methodology:
The market study of the global marketing automation software market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
Secondary Sources Include:
- Financial reports of companies involved in the market
- Authentic public databases
- Whitepapers, research-papers and news blogs
- Company websites and their product catalog
The report is intended for IT, telecom, research organizations, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.
Market Segmentation:
- Global Marketing Automation Software Market Research and Analysis by Deployment
- Global Marketing Automation Software Market Research and Analysis by Application
- Global Marketing Automation Software Market Research and Analysis by End-User
The Report Covers:
- Comprehensive research methodology of the global marketing automation software market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global marketing automation software market.
- Insights about market determinants which are stimulating the global marketing automation software market.
- Detailed and extensive market segments with regional distribution of forecast revenues.
- Extensive profiles and recent developments of market players.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
1.2.3. By Stakeholders
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Marketo (An Adobe Company)
3.3.1.1. Overview
3.3.1.2. Financial Analysis
3.3.1.3. SWOT Analysis
3.3.1.4. Recent Developments
3.3.2. Oracle Corp.
3.3.2.1. Overview
3.3.2.2. Financial Analysis
3.3.2.3. SWOT Analysis
3.3.2.4. Recent Developments
3.3.3. HubSpot, Inc.
3.3.3.1. Overview
3.3.3.2. Financial Analysis
3.3.3.3. SWOT Analysis
3.3.3.4. Recent Developments
3.3.4. Pardot (a subsidiary of Salesforce.com, Inc.)
3.3.4.1. Overview
3.3.4.2. Financial Analysis
3.3.4.3. SWOT Analysis
3.3.4.4. Recent Developments
3.3.5. Infusion software, Inc.
3.3.5.1. Overview
3.3.5.2. Financial Analysis
3.3.5.3. SWOT Analysis
3.3.5.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Marketing Automation Software Market by Deployment
5.1.1. Cloud
5.1.2. On-premise
5.2. Global Marketing Automation Software Market by Application
5.2.1. Email Marketing
5.2.2. Lead Nurturing
5.2.3. Social Media
5.2.4. SEO, Paid Media & Digital Advertising
5.2.5. Others
5.3. Global Marketing Automation Software Market by End-User
5.3.1. Healthcare
5.3.2. Manufacturing & Retail
5.3.3. IT & Telecom
5.3.4. Banking & Finance
5.3.5. Others
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. ActiveCampaign, LLC.
7.2. Act-On Software, Inc.
7.3. Marketo (An Adobe Company)
7.4. BPMONLINE Ltd.
7.5. eTrigue Corp.
7.6. GetResponse
7.7. Hatchbuck
7.8. HubSpot, Inc.
7.9. IBM Corp.
7.10. iContact, LLC.
7.11. Infusion software, Inc.
7.12. J2 Global Inc.
7.13. LeadSquared
7.14. Microsoft Corp.
7.15. Oracle Corp.
7.16. Ontraport
7.17. Pardot (a subsidiary of Salesforce.com, Inc.)
7.18. Salesfusion, Inc.
7.19. SharpSpring
7.20. SAS SE
7.21. SendinBlue
7.22. Teradata Corp.
1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2018-2025 ($ MILLION)
2. GLOBAL CLOUD MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
3. GLOBAL ON -PREMISE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
5. GLOBAL E-MAIL MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
6. GLOBAL LEAD NURTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
7. GLOBAL SOCIAL MEDIA MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
8. GLOBAL SEO, PAID MEDIA & DIGITAL ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
9. GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
10. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
11. GLOBAL HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
12. GLOBAL MANUFACTURING & RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
13. GLOBAL IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
14. GLOBAL BANKING & FINANCE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
15. GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
16. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
17. NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
18. NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2018-2025 ($ MILLION)
19. NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
20. NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
21. EUROPEAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
22. EUROPEAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2018-2025 ($ MILLION)
23. EUROPEAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
24. EUROPEAN MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
25. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
26. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2018-2025 ($ MILLION)
27. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
28. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
29. REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2018-2025 ($ MILLION)
30. REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
31. REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE BY DEPLOYMENT, 2018 VS 2025 (%)
2. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE BY APPLICATION, 2018 VS 2025 (%)
3. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE BY END-USER, 2018 VS 2025 (%)
4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)
5. US MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
6. CANADA MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
7. UK MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
8. FRANCE MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
9. GERMANY MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
10. ITALY MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
11. SPAIN MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
12. REST OF EUROPE AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
13. INDIA MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
14. CHINA MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
15. JAPAN MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
16. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
17. REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2018-2025 ($ MILLION)
