The global marketing calendar software market is estimated to grow at a CAGR of around 7.9% during the forecast period. The major factors contributing to the growth of the market include a significant rise in the adoption of marketing calendar software in large enterprises and SMEs. Marketing calendar software helps an organization to plan and organize marketing campaigns, content, budgets, and goals. It provides visibility within an organization by integrating different departments and teams in one place and inform key stakeholders about the progress of the marketing campaign.

Additionally, marketing calendar software has features such as collaboration, asset management and project timeline creation and management. Moreover, it facilitates alignment across multi-channel campaigns and enables marketers to easily sort and filter these campaigns. A statistical view of spending on marketing campaigns and profit gained by the campaign is provided to visualize the return on investment (ROI) on a specific marketing campaign. Owing to these benefits, the global marketing calendar software market is growing significantly.

Segmentation

The global marketing calendar software market is segmented based on type and application. Based on type, the market is classified into on-premise and cloud-based marketing calendar software. Based on the application, the market is classified into large enterprises and SMEs. Large enterprises are estimated to lead the market whereas SMEs to witness the highest growth in the segment. 

Marketing Calendar Software Finds Its Significant Applications in Large Enterprises

Large Enterprises are anticipated to hold the major share in the market. Increasing demand for marketing calendar software to plan and organize the marketing campaign and be informed for the forthcoming events, occasions and dates to build marketing strategy fostering the growth of marketing calendar software market in the segment. Large enterprises are highly focused to promote their product and services in a more innovative manner to gain a competitive advantage, this factor is further encouraging the adoption of marketing calendar software in the segment.

Global Marketing Calendar Software Market Share by Application, 2018 (%)

Regional Outlook

Geographically, the global marketing calendar software market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America has attracted a considerable share in the market owing to the presence of major companies, such as Asana, Monday.com, Smartsheet, SEMrush and Crosscap in the region. These companies are significantly focusing on marketing their products across the globe and gain a competitive advantage. Additionally, a wide-ranging cloud-based marketing calendar software portfolio offered by these companies is supporting to attract a significant number of end-users, which in turn, is contributing to the considerable revenue generation from North America.

Global Marketing Calendar Software Market Growth, By Region 2019-2025

Asia-Pacific has witnessed potential growth in the market 

Asia-Pacific is estimated to witness potential growth in the market owing to the increasing adoption of the marketing calendar software market in large enterprises and SMEs. Asia-Pacific countries like India China and Japan are highly contributing towards the growth of the marketing calendar software market in the region with the growing need for marketing automation and campaign planning when a new event and occasion occurring. Moreover, the major companies are expanding their presence in these regions, which in turn, will likely contribute to the significant adoption of marketing calendar software in the region.

Competitive Landscape

The major companies providing marketing calendar software include Asana, Inc., Monday.com, Ltd., Smartsheet, Inc., Semrush, Inc., Markodojo, Inc., ContentStudio (A part of Lumotive AB) and CrossCap.Com. These companies have attracted a major share in the market by offering various on-premise and cloud-based marketing calendar software. For instance, SEMrush offers SEMrush Marketing Calendar that provides global visibility of the entire marketing to teams and clients of an organization; it plans and aligns all the marketing campaigns and activity in one place like recurring activities, templates and campaign budget. In addition, the marketing calendar provides like between marketing campaigns and real campaigns in Google Analytics by using UTM tags and track the traffic of data. This feature helps in getting a quick review of how well the current campaign is doing and allows adding any new development or to change or add scheduled activities. 

Moreover, shows an integrated outcome of the campaign and can share with the clients, collaborators and colleagues. In January 2019, the company added some new features in its marketing calendar such as campaign statistics, external sharing and more. Under campaign statistics, an organization can check current campaign status, the list of collaborators, number of current tasks, campaign budget, and timetable for completing the tasks.

The Report Covers

• Market value data analysis of 2018 and forecast to 2025.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global marketing calendar software market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.