The global men’s skincare products market is growing at a CAGR of 6.5% during the forecast period. One of the major factors that are augmenting the growth of the men’s skincare products market is the growing pervasiveness of e-commerce and easy availability to a rapidly expanding product range among populations. Moreover, the increasing disposable income for men along with the increasing investment in natural and herbal products is also estimated to be the other important factor that is contributing significantly towards the growth of the global men’s skincare products market. 

However, the side effects related to products with chemicals present in men’s skincare products are some factor constraints that are hindering the growth of the global men’s skincare products market across the globe. Moreover, the rise in smart marketing activities in emerging regions is one of the key factors that are creating opportunities for the market. A new offering in the market is likely to drive the growth of the global men’s skincare products market. For instance, in February 2021, Shiseido Cosmetics had set forth the relaunching of its Shiseido Men’s range, attributing male beauty products. Additionally, the company will also launch its skincare product, which is named, Shiseido Men Ultimune Power Infusing Concentrate.

Impact of COVID-19 Pandemic on Global Men’s Skincare Products Market  

The COVID-19 pandemic had impacted various industries in an adverse manner. Additionally, the global men’s skincare products market is hardly hit by the COVID-19 pandemic since December 2019. The COVID-19 in these major economies had disrupted the manufacturing and transportation sector across the globe. Additionally, the supply chain was also facing disturbance due to the lockdown restriction that was affecting the market. However, the men’s skincare products market is likely to recover post relaxation in lockdown restrictions.

Segmental Outlook 

The market is segmented based on product and distribution channel. By product, the market is segmented into shave care, creams & moisturizers, cleansers & face wash, and sunscreen. Further, based on the distribution channel segment, the market is divided into online and offline.

Global Men’s Skincare Products Market Share Distribution Channel, 2021 (%)

Online Expected to Hold Prominent Market Share in the Global Men’s Skincare Products Market  

Based on the distribution channel, the online segment holds a significant share in the men’s skincare products market. Increasing internet penetration along with growing smartphone adoption is acting as a prime factor impacting the growth of the segment across the globe. In recent times, a level of satisfaction had been increased in the consumer which would support in sustaining the region’s growth in e-commerce even after the restriction for the COVID-19 pandemic had been lifted which is also acting as an important factor supporting the growth of the market in the region. Moreover, there also has been an increasing trend of online shopping that also increased e-commerce websites that promise 24/7 accessibility, 365 days a year, without being affected by downtime for public holidays, closing times, and bad weather conditions.

Regional Outlooks

The global men’s skincare products market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America held a considerable share in the global men’s skincare products market. Some factors that are boosting the market growth in North America are growing per capita disposable income and the growing internet penetration. Additionally, the existence of a large number of players is some other main factor that is providing support to the growth of the market in the region.

Global Men’s Skincare Products Market Growth, by Region 2022-2028

Asia-Pacific will have considerable growth in the Global Men’s Skincare Products Market   

The Asia-Pacific region is expected to witness significant growth opportunities for the market. The rising disposable income is acting as the prime factor impacting the market in the region. Additionally, increasing adoption of new products and industry players are having large scope in this region especially in South Korea, China, and India for increasing their activity in the market.

Market Players Outlook

The prominent players functioning in the global men’s skincare products market include Beiersdorf, Johnson & Johnson Services, Inc., L’Oréal, Procter & Gamble, and Shiseido Cosmetics among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships, and collaborations, and many others to thrive in a competitive environment. For instance, in December 2021, Beiersdorf had acquired the Chantecaille prestige skincare business. Through, this acquisition, Chantecaille will further complement Beiersdorf in the premium skincare segment along with enhancing company growth in particular in North America and the Asian markets. 

In May 2020, Procter & Gamble's brand named Gillette had introduced King C. Gillette which is considered a new brand offering the entire range of tools and products which would support in providing men with the finest facial hairstyle and grooming regimen at home.

In January 2019, Johnson & Johnson Services, Inc., had completed the acquisition of Ci:z Holdings Co., Ltd. in order to enhance its business by bringing efficacious, science-backed skincare products. The acquired company does the marketing of the DR. CI: LABO, LABO LABO, and GENOMER line of skincare products.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global men’s skincare products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.