Menstrual Cup Market

Global Menstrual Cup Market Size, Share, and Trends Analysis Report, by Product (Reusable, and Disposable), by Material Type (Latex, Thermoplastic, Natural Rubber, and Medical-Grade Silicone), and by End-User (Online Stores, Pharmacies, and Others) Forecast Period (2022-2028)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026774 | Category : Healthcare Information Technology | Delivery Format: /

The global menstrual cup market is anticipated to grow at a significant CAGR of 6.5% during the forecast period. The key factors that are contributing to the market growth are as pads and tampons generate a lot of waste and these pads and tampons are not inaccessible and unaffordable for many individuals which in turn is creating demand for the menstrual cups market. Moreover, menstrual cups are made up of medical silicone, and they last up to 10 years on one-time purchase owing to their longer life span they are not much costly also. Many women population across the globe has a stigma about menstrual cups because they may leak, are priced high, and also they are not comfortable adopting the use, and latex cups lead to allergic reaction are such factors that are hampering the market growth. 

However, in many emerging countries females are not aware of these products and use reusable clothes that may cause diseases. Due to its key players in the market and other organizations that can create several campaigns and aware women of the products, benefits such as this reduce the risks of infections, prevent odor, hold more blood, and are highly hygienic for the use in turn can create opportunity for the market growth. For instance, in May 2022, Bombay Shaving Company Women (BSC Women), launched a digital campaign #SayYesToTheCup that aims to drive awareness for menstrual cups and bring attention to sustainable menstrual choices.

Segmental Outlook 

The global menstrual cup market is segmented based on product, material type, and end-user. Based on product, the market is segmented into reusable, and disposable. Based on the material type the market is sub-segmented into latex, thermoplastic, natural rubber, and medical-grade silicone. Based on the end-user, the market is sub-classified into online stores, pharmacies, and others. Among the product segment, the reusable sub-segment is dominating in the market owing to menstrual cups being a one-time purchase and they can be used up to 10 years also this is washable and has a longer life span. 

The Medical-Grade Silicone Segment is Expected to Hold a Prominent Share in the Global Menstrual Cup Market

The medical-grade silicone segment is expected to hold a prominent share in the market due to an increase in demand for safe, durable, and non-allergenic products. This silicone is hypoallergenic, thus they do not irritate and are very comfortable, many companies primarily provide menstrual cups made of silicone. For instance, in June 2022, Laiqa launched the "Period Cup", a reusable menstrual cup, this is made up of 100% medical grade silicone, with no dyes, BPA, latex, phthalates, and plastic. Moreover, these medical-grade silicone menstrual cups are economical, eco-friendly, and not allergenic and do not create any side effects in comparison to latex and thermoplastic elastomer menstrual cups. 

Regional Outlooks

The global menstrual cups market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East &Africa, and Latin America. The North American region is expected to hold a prominent in the global menstrual cups market owing to the well-established personal care product industry and the presence of key players in the region.

Global Menstrual Cups Market Growth, by Region 2022-2028

Global Menstrual Cups Market Growth, by Region

The Asia Pacific Region is Expected to Witness the Fastest Growth in the Global Menstrual Cup Market

The Asia-Pacific region is anticipated to witness the fastest growth in the market owing to increased awareness of these products among the women population as these products are easy to use and eco-friendly. Moreover, the government in the region is financing female menstruation products and this trend has increased dramatically. The government and regulatory bodies are taking several steps to ensure that women have access to safe and secure items. Governments are launching various campaigns, programs, and initiatives to encourage and aware the women population in the region about menstruation cups. Several companies in the region in collaboration with government authorities are distributing various products to maintain hygiene while menstruation. For instance, in February 2021, Bengaluru-based Harvard alumnus launched a menstrual cup to provide an eco-friendly option to women and eradicate period poverty. For every Asan cup sold, the social enterprise by Ira Guha d donates one for free to a woman/girl in India who struggles to offer sanitary pads. In March 2022, the Department of Health & Family Welfare, Karnataka, is to conduct a pilot project on the use of menstrual cups to help minimize environmental degradation and improve menstrual hygiene in adolescent girl students.

Market Players Outlook

The competitive landscape includes key strategies of leading players, recent developments, and key company analysis. The major players that contribute to the growth of the market include International Inc., INTIMINA, Lunette Global, Mooncup Ltd., Redroom Technology Pvt. Ltd., Sirona Hygiene Pvt. Ltd., The Keeper, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2021, UltuCup collaborated with PERIOD, to conduct the 12 Days of Giving Campaign. Through this campaign, both companies aim to provide services and distribute affordable and environmentally safe products. In this new collaboration, the companies donated a total of 150 menstrual cups and also donated a generous 28% give-back donation from each menstrual cup purchased. 

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global menstrual cup market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • •Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.2. Diva International Inc.

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. INTIMINA

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Mooncup Ltd.

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. RUBYCUP

3.5.1. Overview

3.5.2. Financial Analysis 

3.5.3. SWOT Analysis

3.5.4. Recent Developments

3.6. The Keeper, Inc.

3.6.1. Overview

3.6.2. Financial Analysis 

3.6.3. SWOT Analysis

3.6.4. Recent Developments

3.7. Key Strategy Analysis

4. Market Segmentation

4.1. Global Menstrual Cup Market by Product

4.1.1. Reusable 

4.1.2. Disposable

4.2. Global Menstrual Cup Market Material Type 

4.2.1. Latex 

4.2.2. Thermoplastic 

4.2.3. Natural rubber

4.2.4. Medical-grade Silicone 

4.3. Global Menstrual Cup Market by Distribution Channel

4.3.1. Online stores 

4.3.2. Pharmacies

4.3.3. Others

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. AllMatters

6.2. Anigan 

6.3. Blossom Cup

6.4. Bodycupid Pvt. Ltd.

6.5. Carmesi 

6.6. Fleurcup

6.7. FLEX Co.

6.8. HEALTH & YOU (“H&U”)

6.9. Hello Period 

6.10. LadyCup

6.11. Lena Cup LLC,

6.12. LummaCUP LLC

6.13. Me Luna GmbH

6.14. NYKAA E-RETAIL PVT. LTD.

6.15. Peesafe (Redcliffe Hygiene Pvt. Ltd.) 

6.16. Saalt, LLC

6.17. Sirona Hygiene Pvt. Ltd.

6.18. Si-line (STERNE)

6.19. V-CUP

6.20. Wet and Dry Personal Care Pvt Ltd 

6.21. YUUKI Company s.r.o.

1. GLOBAL MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

2. GLOBAL REUSABLE MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL DISPOSABLE MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY TYPES, 2021-2028 ($ MILLION)

5. GLOBAL MENSTRUAL CUP OF LATEX MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL MENSTRUAL CUP OF THERMOPLASTIC MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL MENSTRUAL CUP OF NATURAL RUBBER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL MENSTRUAL CUP OF MEDICAL-GRADE SILICONE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

9. GLOBAL MENSTRUAL CUP RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

10. GLOBAL MENSTRUAL CUP ON ONLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL MENSTRUAL CUP ON ONLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

12. GLOBAL MENSTRUAL CUP ON OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

13. GLOBAL MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

14. NORTH AMERICAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

15. NORTH AMERICAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

16. NORTH AMERICAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY MATERIAL TYPE, 2021-2028 ($ MILLION)

17. NORTH AMERICAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

18. EUROPEAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

19. EUROPEAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

20. EUROPEAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY MATERIAL TYPE, 2021-2028 ($ MILLION)

21. EUROPEAN MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

22. ASIA-PACIFIC MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION) 

24. ASIA-PACIFIC MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY MATERIAL TYPE, 2021-2028 ($ MILLION)

25. ASIA-PACIFIC MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

26. REST OF THE WORLD MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

27. REST OF THE WORLD MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

28. REST OF THE WORLD MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY MATERIAL TYPE, 2021-2028 ($ MILLION)

29. REST OF THE WORLD MENSTRUAL CUP MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL,2021-2028 ($ MILLION)

1. GLOBAL MENSTRUAL CUP SHARE BY PRODUCT, 2021 VS 2028 (%)

2. GLOBAL REUSABLE MENSTRUAL CUP MARKET SHARE BY REGION, 2021 VS 2028 (%)

3. GLOBAL DISPOSABLE MENSTRUAL CUP MARKET SHARE BY REGION, 2021 VS 2028

4. GLOBAL MENSTRUAL CUP SHARE BY MATERIAL TYPE, 2021 VS 2028 (%)

5. GLOBAL MENSTRUAL CUP OF LATEX MARKET SHARE BY REGION, 2021 VS 2028 (%)

6. GLOBAL MENSTRUAL CUP OF THERMOPLASTIC MARKET SHARE BY REGION, 2021 VS 2028 (%)

7. GLOBAL MENSTRUAL CUP OF NATURAL RUBBER MARKET SHARE BY REGION, 2021 VS 2028 (%)

8. GLOBAL DISPOSABLE MENSTRUAL CUP OF MEDICAL-GRADE SILICONE MARKET SHARE BY REGION, 2021 VS 2028 (%)

9. GLOBAL MENSTRUAL CUP SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

10. GLOBAL MENSTRUAL CUP ON ONLINE STORES MARKET SHARE BY REGION, 2021 VS 2028 (%)

11. GLOBAL MENSTRUAL CUP ON PHARMACIES MARKET SHARE BY REGION, 2021 VS 2028 (%)

12. GLOBAL MENSTRUAL CUP ON OTHERS MARKET SHARE BY REGION, 2021 VS 2028 (%)

13. GLOBAL MENSTRUAL CUP MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

14. US MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

15. CANADA MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

16. UK MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

17. FRANCE MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

18. GERMANY MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

19. ITALY MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

20. SPAIN MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

21. REST OF EUROPE MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

22. INDIA MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

23. CHINA MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

24. JAPAN MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

25. SOUTH KOREA MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

26. REST OF ASIA-PACIFIC MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)

27. REST OF THE WORLD MENSTRUAL CUP SIZE, 2021-2028 ($ MILLION)