The global mineral supplement tablets market is growing at a significant CAGR of around 6.5% during the forecast period (2020-2026). Mineral supplements are chemical elements which are significantly required for the proper functioning of the body. The deficiency of minerals can lead to goiter, osteoporosis, and heart disorders, among others. The fast-moving lifestyle and increasing consumption of unhealthy diet has certainly leads to the increase in demand for mineral supplement tablets in the recent years. Some other pivotal factors driving the global mineral supplement tablets market are the lack of physical activity and increasing trend for vegan consumption. According to the Centers for Disease Control and Prevention (CDC), only 1 in 4 adults in the US and 1 in 5 high school students in the US get the recommended levels of physical activity. This, in turn, increases the supplements rate, and multivitamins and minerals are among the major supplements recommended to the people by physicians across the globe.

Moreover, there are several other factors that are influencing the market growth, such as the growing awareness regarding health management coupled with increasing lifestyle related diseases such as obesity, cardiovascular diseases (CVD) across the globe. To avoid physiological effects, the doctors recommend necessary minerals to ensure proper health. In addition, the federal government’s 2015-2020, Dietary Guidelines for Americans notes that nutritional needs should be met primarily from functional food. The functional foods in nutrient-dense forms contain essential vitamins and minerals and dietary fiber and other naturally occurring substances that may have positive health effects. Moreover, the outbreak of COVID-19 pandemic will increase the intake of necessary supplements, which in turn, will propel the market growth during the forecast period. However, the inclination towards organic food is further projected to restrain the mineral supplement tablets market during the forecast period.

Segmental Outlook  

The mineral supplement tablets market is classified on the basis of type of minerals, which includes calcium, magnesium, iron, potassium, and others. Calcium is one of the major supplements used across the globe, owing to the rising geriatric population and high prevalence of osteoporosis. One of the major causes of osteoporosis is the lack of calcium in the body; therefore, the calcium supplement tablets are usually recommended. Moreover, the increase in prevalence of cancer and other chronic diseases is further augmenting the growth of the mineral supplement tablets market across the globe. 

Global Mineral Supplement Tablets Market Share by Type, 2019 (%)

Regional Outlook 

The global mineral supplement tablets market is classified on the basis of geography, which includes North America, Europe, Asia-Pacific, and Rest of the World. North America holds a significant share in the global mineral supplement tablets market. The US plays the critical role in geographic contribution of North America in global mineral supplement tablets market, attributing to the high awareness among the population regarding the health benefits of minerals. According to the Council for Responsible Nutrition (CRN) survey, in 2019, 79% of the US female adults take dietary supplements to account for more than 1.3 billion US female adults. Among supplement users, the most popular dietary supplements in 2019 include vitamins & minerals, herbals & botanicals, and specialty supplements such as probiotics and prebiotics, omega-3 fatty acids, and collagen, among others. In addition, the supportive government policies offer market driving factor in North America. 

Global Mineral Supplement Tablets Market Growth, by Region 2020-2026

Asia-Pacific is expected to propel with a considerable growth rate in the global market

Asia-Pacific is estimated to project a considerable CAGR in the global mineral supplement tablets market. Countries in Asia-Pacific that are contributing to the market growth include China, India, and Japan. Increasing population and the rising demand for advanced healthcare infrastructure are offering growth to the market in the region. Moreover, the rise in e-commerce channels in the emerging economies of the region, such as India and China, has increased the online purchase of mineral supplement tablets in the recent years. Th rising geriatric population is one of the major factors for the major growth in the region, as the osteoporosis is one of the major deficiencies associated with the lack of minerals in the body. Therefore, with the rising geriatric population in the region, especially in India, Japan, and China, the demand for mineral supplement tablets is increasing in Asia-Pacific. 

Market Players Outlook

The key players in the mineral supplement tablets market are contributing significantly by providing advanced technology-based products and through expanding their geographical presence across the globe. The key players operating in the global mineral supplement tablets market include Abbott Laboratories, Bayer AG, GlaxoSmithKline PLC, NOW Health Group Inc., Pfizer Inc., The Nature's Bounty Co., Amway Corp., and Nature Made (Pharmavite LLC). These market players adopt various strategies such as product launch, partnerships, collaborations, merger, and acquisitions to sustain a strong position in the market. For instance, in September 2019, NOW Health Group, Inc. acquired SuperNutrition supplement company to expand supplement product portfolio that will enable the company to sustain strong position in the mineral supplement tablets market.     

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global mineral supplement tablets market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.