The global mobile cover market is anticipated to grow at a CAGR of around 7.4% during the forecast period (2021-2027). The market is driven by the increasing internet penetration and demand for smartphones among the population, especially the young generation. According to World Bank Data, in 2019, internet penetration reached 56.7% globally. Moreover, Africa has registered significant growth, mainly due to massive spike of internet users in the Democratic Republic of Congo (DRC)—between 2019 and 2020. The country’s number of internet users increased by 9 million (+122%). Besides, India has also seen significant growth—between 2019 and 2020, the number of internet users in the country grew by 128 million (+23%). Due to the increased number of internet users, the demand for smartphones has surged along with the significant growth in mobile covers. As per Ericsson, the number of a smartphone with 5G subscriptionsare expected to reach 4.4 billion by 2027. 

Apart from these, the increasing disposable income, rapid growth in 5G technology, and a significant cut in selling prices of smartphones with better models are some other factors contributing to the market growth. The introduction of advanced materials such as thermoplastics, rubber, and silicon in order to deliver 360 protected sleek designs is anticipated to expand the market during the forecast period. For instance, in August 2018, Pelican Products, Inc launched high-performance cases for Samsung Galaxy Note9, thereby providing eventual protection for smartphones. Furthermore, in June 2020, Doro, one of the leading global suppliers of telecommunication solutions partnered with UK telecoms provider, Sky Mobilein order to launch Doro 7030 and Doro 8050 smartphones on the Sky Mobile network. Such types of launches will augment the development of smart protective covers with better shelf life. Additionally, development of eco-friendly mobile covers is expected to offer lucrative opportunities to the growth of the mobile cover market.

Impact of COVID-19 on Global Mobile Cover Market

The mobile cover market has registered a decline in growth due to the COVID-19 pandemic. A significant drop in uptake of smartphones amid the COVID-19 pandemic has been witnessed. Apart from these, the disruption in the raw material supply chain and a temporary halt on manufacturing operations led to the decline in market growth. For instance, well-known smartphone assembler Foxconn shut down its factories in China in February 2020. Moreover, COVID-19 uncertainties continued to affect consumer buying confidence. Consumers are still being more cautious and have cut down their spending on essentials instead of luxury items. Post pandemic, the market is anticipated to regain its momentum with an increase in demand for smartphones and development in 5G technology. 

Segmental Outlook  

The global mobile cover market is segmented based on product type and distribution channel. Based on product type, the market is sub-segmented into mobile pouches, body gloves, and hybrid cases.On the basis of distribution channels, the market is sub-segmented into online and offlines. 

Global Mobile Cover Market Share by Distribution Channel, 2020 (%)

The Online Segment to Emerge as a Fastest Growing in Global Mobile Cover Market

Based on the distribution channel, the online segment is projected to exhibit highest CAGR in the market during the forecast period Actor The growing penetration of mobile phones and high-speed internet with the increasing adaption of e-commerce are some key factors contributing to the high growth of this market segment. Buying mobile covers for smartphones via online platforms offers numerous advantages such as the broad array of designs, price comparisons, and easy-to return and refund policies. In the fast-moving life, people tend to spend more time on buying a product online rather than take the step into a brick & mortar store, this led to the increase in traffic on an e-commerce website, hence driving the market segment growth. 

Regional Outlook 

Geographically, the global mobile cover market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). North America is likely to show notable growth in the market during the forecast period. The presence of mobile cover manufacturers in the country is the prominent factor boosting the market growth. Apart from these, the advent of 5G technology and rapid growth in telecom infrastructure further fueled the regional market growth. 

Global Mobile Cover Market Growth, By Region 2021-2027

Asia-Pacific Emerge as a Fastest Growing Region in Global Mobile Cover Market

Geographically, Asia-Pacific is projected to grow at the fastest CAGR in the mobile cover market during the forecast period. China, India, and Japan are the major economies contributing to the high growth of the regional market. The market growth in these economies is driven by the increasing disposable income level, rising internet penetration, and demand for smartphones along with trendy mobile covers. Economies such as India and Indonesia, where smartphones are increasingly penetrating the rural areas as local governments are pushing for digital and mobile economy creating the significant scope for the market growth. Apart from these, the supportive Production-Linked Incentive (PLI) scheme in India is expected to boost the market in the country. According to the scheme, to get 4.0% to 6.0% direct incentives such as cashback, Indian smartphone makers had to invest $50 million for each $500 million of incremental output. 

Market Players Outlook

The key players in the mobile cover market contribute significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include Amzer Inc., Belkin International, Inc., Griffin Technology, LLC, Incipio, LLC, Otter Products LLC, and iPaky Inc.among others. These market players are adopting several market strategies including product launch and approvals, merger & acquisition, partnership collaboration, business, and capacity expansion among others. 

The Report Covers

    • Market value data analysis of 2020 and forecast to 2027.

    • Annualized market revenues ($ million) for each market segment.

    • Country-wise analysis of major geographical regions.

    • Key companies operating in the global mobile cover market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.

    • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

    • Analysis of market-entry and market expansion strategies.

    • Competitive strategies by identifying ‘who-stands-where’ in the market.