Mobile data traffic market is anticipated to grow at a CAGR of 6.8% during the forecast period. The growth of the market is attributed to factors such as increasing smartphone penetration, rising demand for video streaming services, and the proliferation of Internet of Things (IoT) devices. Further advancements in network technologies and increasing investments in 5G infrastructure are also expected to fuel the demand for mobile data traffic. For instance, in April 2023, as per the report by Reliance Industries Ltd.,  Reliance Jio users in India consumed more than 30 billion gigabytes (GB) of data in Q4 2022–23. The company’s 439.3 million subscribers used an average of 23 GB a month each during this period. As per the company, the increase in data traffic was due to continued wireless subscriber additions and the proliferation of wireline services.

Further, The increased investment in infrastructure to support networks and handle data traffic is anticipated to drive the growth of the market. For instance, in March 2020, According to an article published in Telefonica, there has been a substantial increase in the data traffic of remote work tools such as Skype and Webex. Operators are doing everything possible to increase the capacity of the networks such as investment in infrastructure and technology. For instance, in November 2021, Saudi Telecom Company launched the third phase of its biggest data center on a dedicated land area exceeding 180,000 square meters. The project, which comes in line with the Saudi Green Initiative (SGI), provides a highly flexible infrastructure, to ensure a fluid flow of digital data and information traffic between various technical facilities to run business. The new phase with 16 data centers including 17,000 storage units and serve 8 parallel sites distributed in 6 cities.

Segmental Outlook 

The global mobile data traffic market is segmented based on type and end-use. Based on type, the market is segmented into video, audio, and others. Based on end-use, the market is categorized into consumer/residential and business segments. The consumer/residential segment is expected to witness significant growth during the forecast period, driven by the increasing use of smartphones, and growing internet penetration. 

Video Sub-segment is Anticipated to Register Significant Growth During the Forecast Period 

Among these segments, video is anticipated to hold a prominent market share due to the increasing consumption of video content on mobile devices. The proliferation of over-the-top (OTT) platforms, video streaming services, and social media platforms has led to a surge in video data traffic. A growing number of mobile users are leveraging mobile internet for web browsing, social networking, mobile messaging, VoIP calling, file sharing, video viewing, and e-commerce, all of which are contributing to a steep increase in mobile internet usage. 

Regional Outlooks

The global mobile data traffic market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these regions, North America is anticipated to hold a significant share in the mobile data traffic market during the forecast period. The region's advanced network infrastructure, high smartphone penetration, and the presence of major technology companies contribute to the growth of mobile data traffic. 

Global Mobile Data Traffic Market Growth, by Region 2023-2030

The Asia-Pacific  Region is Anticipated to Hold a Significant Share in the Global Mobile Data Traffic Market

Among all the regions, the Asia-Pacific region is anticipated to account for a significant share of the mobile data traffic market during the forecast period. The regional market growth is primarily driven by factors such as the increasing adoption of smartphone, expanding 4G and 5G networks, and the rising demand for digital services in countries such as China and India. Additionally, there is also a increase in the investment by market players in the region to strengthen market position. For instance, in February 2023, US-based fixed wireless access (FWA) company Tarana Wireless announced that it will invest $40 million over the next few years in India to strengthen its research and development (R&D) activities in the country and increase its headcount. The company will work on wireless broadband to bridge the digital divide in India.

Market Players Outlook

The major companies serving the global mobile data traffic market include telecom operators, technology providers, and content delivery networks. These players are significantly contributing to market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market and cater to the growing demand for mobile data services. For instance, in January 2022, T-Mobile US, Inc. and Crown Castle International Corp. signed a new 12-year agreement to support the continued build-out of T-Mobile's nationwide 5G network with increased access to Crown Castle's towers and small cell locations. The agreement enables the Un-carrier to further expand and deepen the reach of its industry-leading 5G network to serve consumers across the US while also realizing financial synergies following its merger.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.v
• Key companies operating in the global mobile data traffic market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.