The global mobile value added services (VAS) market is expected to grow at a significant CAGR during the forecast period (2021-2027). Mobile value-added services, or MVAS, assist with non-standard mobile phone services such as fax transmissions and voice calls. These services assist citizens by providing them with services other than voice communication that are available according to their respective mobile service providers. The advantages of mobile added-value services include improved client experience, increased revenue growth, and reduced revenue leakage. As the need for communication services grows, the number of smartphone and tablet users grows as well. As a result, the number of mobile applications, social media, and web users has increased. These factors are driving the growth of the global mobile value-added service (MVAS) market.
Some of the other reasons that will drive the growth of the global mobile value-added services (VAS) market during the forecast period include expanding preferences for mobile internet-enabled services, rising usages of mobile application and mobile web, and increasing need for personalized services. Increased usage of social media, combined with rich communication services, will, on the other hand, create significant opportunities for the mobile value-added services (VAS) market to grow during the forecast period.
Due to the high variability of the value-added services market, mobile operators might devote a major portion of their value-added services budgets to managing operational overheads each year. Operators might implement some sort of controlling mechanism, such as managed value-added services, to improve the customer experience by efficiently incorporating mobile value-added services into the product portfolio. Managed value-added service models have replaced fragmented, vendor-specific approaches with a standardized, end-to-end approach to service management. This enables the application of service level specifications and best industry standards, as well as process explanations, resulting in an exceptional customer service experience.
Market Coverage
o By Solution
o By Industry Vertical
o By End-User
Key questions addressed by the report
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
Global Mobile Value Added Services (VAS) Market by Segments
By Solution
By Industry Vertical
By End-User
Global Mobile Value Added Services (VAS) Market by Region
North America
Europe
Asia-Pacific
Rest of the World