Motorcycle e-call market is anticipated to grow at a significant CAGR of 19.4% during the forecast period. The motorcycle e-call automatically sends an alert to emergency services in the event of a crash, providing the rider with immediate assistance, providing real-time information about the location and status of the motorcycle, which can be useful for both emergency services and the rider. The information provided by e-call assists the emergency services to locate the rider quickly and accurately and also helps the rider to recover their motorcycle if it has been stolen. Hence, owing to its wider features, the market is anticipated to propel in the coming years. Moreover, the growing penetration of LTE connectivity globally, and increasing sales of electric vehicles, coupled with the recent product launches from leading market players are factors that are accelerating the global market demand. For instance, 880,000 e-bikes were imported into the US in 2021, according to the Light Electric Vehicle Association. 

Segmental Outlook 

The global motorcycle e-call market is segmented based on type, and application. Based on type, the market is bifurcated into GSM/UTMS-based, and LTE based. Based on application, the market is categorized into original equipment manufacture and aftermarket. Based on application, the original equipment manufacturers segment has witnessed favourable growth, owing to increasing sales and production of automobiles, along with rising concerns among customers regarding safety. 

Based on type, the LTE-based segment is expected to grow at a significant rate. The adoption of LTE connectivity for the e-Call system is gaining popularity as it uses IP multimedia subsystem (IMS) networks. These offer a broader bandwidth when compared with traditional circuit-switched networks, and are used to record information such as the possibility of leakage in the fuel tank, live video informing about the type of emergency services required and the number of people involved in the accident. Hence, owing to its wider benefit, coupled with rising awareness regarding safety among the people, is anticipated to drive the segment growth. 

Regional Outlooks

The global motorcycle e-call market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. The Europe region is anticipated to witness considerable growth in the market. The growth is mainly driven by the increasing number of road accidents, coupled with improvement in government regulations regarding road as well as passenger and driver safety, in the Europe region is expected to boost the market. 

Global Motorcycle e-Call Market Growth, by Region 2023-2029

The European Region Dominates the Global Motorcycle e-Call Market

The European region is anticipated to grow at a significant rate in the global motorcycle e-call market. The growth is mainly attributed owing to the stringent government regulations regarding the preventive as well as passive safety of passengers and drivers. For instance, the European Commission has set a long-term goal to achieve Vision Zero, 50% fewer fatalities and serious injuries by 2030 and zero fatalities and serious injuries by 2050. According to the Eurostat, in 2020, around 18, 800 fatalities were recorded due to road accidents in the EU. As per the same source, in 2020, 85.1 persons per million inhabitants were killed in road accidents in Romania, the highest in the EU. Hence, increase in such initiatives, to minimize fatal road accidents, coupled with the presence of major key manufactures propels the market growth in the region. 

Market Players Outlook

The major companies serving the global motorcycle e-call market include BMW Motorrad, Continental AG, Honda Motorcycle, Kawasaki, and Robert Bosch Gmbh, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, geographical expansions, partnerships, product launches and collaborations, to stay competitive in the market. For instance, in October 2019 ,TVS Motor Co rolled out the new TVS Apache RTR 200 4V with Bluetooth-enabled SmartXonnect mobile application technology. The Bluetooth-enabled TVS SmartXonnect technology is paired with the TVS Connect App, which is available on Google Play Store and iOS App store. The application hosts multiple features including navigation, race telemetry, tour mode, lean angle mode, crash alert and call / SMS notification.

The Report Covers

• Market value data analysis of 2023 and forecast to 2029.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global motorcycle e-call market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.