The global motorhome market is expected to grow at a CAGR of 8.5% during the forecast period. One of the factors that are fuelling the market growth is the speedily rising demand for comfortable accommodation and travel for large passenger groups. Travelling with family and friends during the time of holidays has been increasing in the past few years across the globe which has raised the demand for motorhome that offers a comfortable journey for a group of people. This increased demand has pushed market players for launching new vehicles to compete in the market. For instance, in January 2022, the Entegra coach introduced Entegra’s motorhome Class B which was constructed on the Sprinter 4X4 platform of Mercedes Benz.  

Segmental Outlook 

The global motorhome market is segmented based on the type and end-user. Based on the type, the market is segmented into class A, class B, and class C. Based on the end-user, the market is segmented into the fleet owners and direct buyers. Based on the type, the class C segment is expected to grow significantly in the market during the forecast period, owing to its more compact size than class A, however, larger than Type B, while based on end-user, the direct buyer’s segment is expected to grow significantly during the forecast period as direct buyers have more freedom in usage compared to the fleet owners.

Class C Segment Witnessed Significant Growth in the Global Motorhome Market

Based on the type, class C segment is anticipated to grow significantly in the market during the forecast period owing to its more compact size than class A, however, larger than Type B, which offers a limited level of comfort and luxury. It normally ranged between 20 - 33 feet and is built on the chassis of trucks which makes them more robust. Mostly, class C is built upon existing bodies which makes it much more cost-effective, and is preferred by families on a budget. As a result, many recreational vehicle (RV) manufacturers have been launching Type C recreational vehicles using Mercedes-Benz and Ford chassis. For instance, in August 2020, Thor Industries, Inc. introduced the Mercedes-Benz class C RV. Forest River 2401Q used Mercedes-Benz Sprinter 3500 chassis, while Coach Home Platinum 2 used Ford Transit 3500. 

Regional Outlook

The global motorhome market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. North America is anticipated to hold a prominent share in the market owing to the rising number of households keeping motorhomes while Europe is anticipated to grow significantly during the forecast period owing to the existence of various tourist sites in the region.

Global Motorhome Market Growth by Region, 2022-2028

North America Witnessed to Hold Prominent Share in the Global Motorhome Market

North America is anticipated to hold a prominent share in the market owing to the rising number of households keeping motorhomes and the increasing demand for rental motorhomes in the region. The US is one of the vital manufacturing hubs of recreational vehicles (RVs) across the globe. As per the Recreational Vehicles Industry Association’s survey in December 2021, manufacturers determined the total RV shipments reached a record 600,240 wholesale shipments in 2021, which was 19% higher than the shipments in 2017 with a total of 504,599 shipments. The total RV shipments for 2021 grew by 39.5% over the 430,412 units shipped in 2020. 

Market Players Outlook

The major companies serving the global motorhome market include Bürstner GmbH & Co. KG, Forest River, Inc., REV Group, Inc., Thor Industries, Inc., Winnebago Industries, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including product launches, mergers and acquisitions, new product launches, and collaborations, to stay competitive in the market. For instance, in January 2022, Thor Industries, Inc. showed a concept E.V motorhome with a range of 300 miles. The company stated that the shift in consumer preferences in electric trucks and cars may ignite the growth in the paths for the motorhomes market. 

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global motorhome market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.