Mouth Freshener Market
Global Mouth Freshener Market Size, Share & Trends Analysis Report by Product Form (Spray, Candies & Gum, and Liquid), By Category (Sugar-Free and Conventional), By Distribution Channel (Online and Offline), Forecast Period 2020-2026 Update Available - Forecast 2024-2030
The mouth freshener market is anticipated to grow at a significant CAGR of 6.1% during the forecast period. Mouth fresheners are available in the market in various forms including candy, gum (breath strips) strips, and sprays. The mouth freshener upon sucking or chew releases a scent that aid in freshening the breath. The growth of the market will be majorly driven by increasing oral hygiene awareness across the globe. Moreover, the high consumption of food products causing bad oral hygiene such as fast food as well as high consumption of alcohol and tobacco also drives the growth of the mouth freshener market.
Besides, the high cost associated with dental procedures is also a factor increasing the consumer's preferences towards products that support good oral health. The mouth fresheners are currently available in various flavors or infusion of flavors across the market. It is expected to attract more people for the consumption of the mouth fresheners hence augmenting the market growth.
Segmental Outlook
The global mouth freshener market is segmented based on product form, category, and distribution channels. Based on the product form, the market is sub-segmented into spray, candies & gum (breath strips), and liquid. The spray and candies & gum (breath strips) segment are expected to hold a major market share during the forecast period. By category, the market is segmented into sugar-free and conventional. Sugar-free segment is expected to witness lucrative growth in the market during the forecast period. Further, based on the distribution channel, the market is sub-segmented into online and offline.
The candies & Gum (breath strips) segment will account for considerable growth
The candies & gum (breath strips) segment is anticipated to grow with a significant CAGR in the mouth freshener market. The candies & gum are more popular among the younger and millennials population. The candies and gum are available in the market at affordable prices hence, the adoption of mouth freshener in the form of candies and Gum or breath strips is significantly high. Besides, the high penetration of candies and gum globally will also aid in the expansion of the segment in the near future.
Global Mouth Freshener Market Share by Product Form, 2019 (%)
Regional Outlooks
The global mouth freshener market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. North America is expected to hold a major market share with considerable growth during the forecast period. It can be attributed to high dental problems among peoples. In addition to this, the strong presence of global companies across the regions, availability of various options, and premiumization of mouth fresheners are also augmenting the market. Moreover, the high consumption of alcohol and tobacco is also driving the adoption of mouth fresheners across the region.
Global Mouth Freshener Market Growth, by Region 2020-2026
Asia-Pacific will show a lucrative market growth
Asia-Pacific is anticipated to have a witness a lucrative market growth in the mouth freshener industry. In Asia-Pacific, China and India are expected to be significant countries for the growth of the market. It can be attributed to the increasing young consumer population base which is considered to be the major consumer for mouth fresheners. Additionally, the changing lifestyle and increasing disposable income are also expected to catalyze the growth of the market. Moreover, the global mouth freshener companies are expanding in the region providing more product range to the consumers.
Market Players Outlook
The key players of the mouth freshener market include Mondelez International Inc., Perfetti Van Melle Group B.V., Mars, Inc., Johnson & Johnson Services, Inc., Ferrero International S.A., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including merger, & acquisition, expansion, new marketing strategies, funding to the small businesses, and new product launches to stay competitive in the market. For instance, in 2018, Perfetti Van Melle owned brand Mentos announced the launch of new Mentos CleanBreath hard mints that will provide clean and fresh breath for around 30 minutes. These hard mints are sugar-free with the layering of green tea extract in between two layers of flavor and freshness.
The Report Covers
- Market value data analysis of 2019 and forecast to 2026.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Mouth Freshener market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Ferrero International S.A.
3.3.1.1. Overview
3.3.1.2. Financial Analysis
3.3.1.3. SWOT Analysis
3.3.1.4. Recent Developments
3.3.2. Colgate-Palmolive Co.
3.3.2.1. Overview
3.3.2.2. Financial Analysis
3.3.2.3. SWOT Analysis
3.3.2.4. Recent Developments
3.3.3. Mars, Inc.
3.3.3.1. Overview
3.3.3.2. Financial Analysis
3.3.3.3. SWOT Analysis
3.3.3.4. Recent Developments
3.3.4. Mondelez International Inc.
3.3.4.1. Overview
3.3.4.2. Financial Analysis
3.3.4.3. SWOT Analysis
3.3.4.4. Recent Developments
3.3.5. Perfetti Van Melle Group B.V.
3.3.5.1. Overview
3.3.5.2. Financial Analysis
3.3.5.3. SWOT Analysis
3.3.5.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Mouth Freshener Market by Product Form
5.1.1. Spray
5.1.2. Candies&Gum (Breath Strips)
5.1.3. Liquid
5.2. Global Mouth Freshener Market by Category
5.2.1. Sugar-Free
5.2.2. Conventional
5.3. Global Mouth Freshener Market by Distribution Mode
5.3.1. Offline
5.3.2. Online
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. Cloetta AB
7.2. Colgate-Palmolive Co.
7.3. Dabur India Ltd.
7.4. DS Group
7.5. Ferndale Confectionery Pty. Ltd.
7.6. Ferrero International S.A.
7.7. Hager Worldwide, Inc.
7.8. HARIBO GmbH & Co. KG
7.9. INVENTZ Lifesciences
7.10. Johnson & Johnson Services, Inc.
7.11. Lotte Corp.
7.12. Mars, Inc.
7.13. Midas Care Pharmaceuticals Pvt. Ltd.
7.14. Modi Enterprises
7.15. Mondelez International, Inc.
7.16. Mountain Breeze (Harsh Nutricare Pvt. Ltd.)
7.17. Nestle S.A.
7.18. Perfetti Van Melle Group B.V.
7.19. The Hershey Co.
7.20. The PUR Company Inc.
1. GLOBAL MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT FORM, 2019-2026 ($ MILLION)
2. GLOBAL SPAY MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
3. GLOBAL CANDY &GUM (BREATH STRIPS) MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
4. GLOBAL LIQUID MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
5. GLOBAL MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2019-2026 ($ MILLION)
6. GLOBAL SUGAR-FREE MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
7. GLOBAL CONVENTIONAL MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
8. GLOBAL MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION MODE, 2019-2026 ($ MILLION)
9. GLOBAL ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
10. GLOBAL OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
11. GLOBAL MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)
12. NORTH AMERICAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
13. NORTH AMERICAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT FORM, 2019-2026 ($ MILLION)
14. NORTH AMERICAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2019-2026 ($ MILLION)
15. NORTH AMERICAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION MODE, 2019-2026 ($ MILLION)
16. EUROPEAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
17. EUROPEAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT FORM, 2019-2026 ($ MILLION)
18. EUROPEAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2019-2026 ($ MILLION)
19. EUROPEAN MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION MODE, 2019-2026 ($ MILLION)
20. ASIA-PACIFIC MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
21. ASIA PACIFIC MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT FORM, 2019-2026 ($ MILLION)
22. ASIA-PACIFIC MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2019-2026 ($ MILLION)
23. ASIA-PACIFIC MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION MODE, 2019-2026 ($ MILLION)
24. REST OF THE WORLD MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT FORM, 2019-2026 ($ MILLION)
25. REST OF THE WORLD MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2019-2026 ($ MILLION)
26. REST OF THE WORLD MOUTH FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION MODE, 2019-2026 ($ MILLION)
1. GLOBAL MOUTH FRESHENER MARKET SHARE BY PRODUCT FORM, 2019 VS 2026(%)
2. GLOBAL MOUTH FRESHENER MARKET SHARE BY CATEGORY, 2019 VS 2026(%)
3. GLOBAL MOUTH FRESHENER MARKET SHARE BY DISTRIBUTION MODE, 2019 VS 2026(%)
4. GLOBAL MOUTH FRESHENER MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)
5. GLOBAL SPRAY MOUTH FRESHENER MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
6. GLOBAL CANDIES &GUM MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
7. GLOBAL LIQUID MOUTH FRESHENER MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
8. GLOBAL SUGAR-FREE MOUTH FRESHENER MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
9. GLOBAL CONVENTIONAL MOUTH FRESHENER MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
10. GLOBAL OFFLINE DISTRIBUTION MODE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
11. GLOBAL ONLINEDISTRIBUTION MODE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
12. US MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
13. CANADA MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
14. UK MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
15. FRANCE MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
16. GERMANY MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
17. ITALY MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
18. SPAIN MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
19. REST OF EUROPE MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
20. INDIA MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
21. CHINA MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
22. JAPAN MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
23. REST OF ASIA-PACIFIC MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
24. REST OF THE WORLD MOUTH FRESHENER MARKET SIZE, 2019-2026 ($ MILLION)
