Multivitamin Melt Market
Multivitamin Melt Market Size, Share & Trends Analysis Report byIngredient Type (B Complex, Vitamin C, Iron, Zinc, Ashwagandha and Others (B12, D3K2, KSM66)), by Claim (Non-GMO, GMO and Sugar-free), by Sales Channel (Convenience Store, Modern Trade, Specialty Store, Departmental Store, Drug Stores/Pharmacies and Online Retailers), and by Flavors (Mango, Strawberry, Raspberry and Others (Orange, Lavender)) Forecast Period (2024-2031)
Multivitamin melt market is anticipated to grow at a considerable CAGR of 8.2% during the forecast period (2024-2031).The industry for multivitamin melts has grown as a result of growing global vitamin deficits and consumer awareness of the need of preserving health. A variety of vitamins, including C, A, D, E, K, B12, and folic acid, are included in multivitamin candies. The gummies assist with a number of body processes, including immunity, energy production, and bone health.
Market Dynamics
Growing demand for multiple vitamins
A growing number of consumers are looking for goods that taste well and provide health benefits. In an effort to attract customers, a number of producers are capitalizing on the trend by offering a wide variety of flavors for usage in multivitamin gummies. The market is also being supported by growing consumer knowledge of nutrition and health. Furthermore, the COVID-19 pandemic has brought attention to the significance of a robust immune system and foods high in immunity, which has raised demand for gummy supplements that make it easy for consumers to take multiple vitamins in one dosage.
Rising popularity for multivitamin gummies
The adult population's need for multivitamin gummies is being driven by a number of manufacturers' novel gummy formulations that target particular age groups and health issues. For instance, the adult multivitamin gummies vitafusion multi + beauty and vitafusion multi + immune support, both from Church & Dwight Co. Inc., address the health of the skin and hair as well as immunity. The need for multivitamin gummies is being driven by positive support from NGOs, government organizations, and regulatory bodies. For instance, in June 2022 the US FDA launched a new campaign called Supplement Your Knowledge with the goal of educating schools, healthcare providers, and consumers about the advantages of dietary supplements.
Market Segmentation
Our in-depth analysis of the global multivitamin melt market includes the following segments by ingredient type, claim, sales channel, and flavors:
- Based on ingredient type, the market is sub-segmented into b complex, vitamin c, iron, zinc, ashwagandha and others (b12, d3k2, ksm66).
- Based on claim, the market is bifurcated into non-gmo, gmo and sugar-free.
- Based on sales channel, the market is augmented into convenience store, modern trade, specialty store, departmental store, drug stores/pharmacies and online retailers.
- Based on flavors, the market is bifurcated into mango, strawberry, raspberry and others (orange, lavender).
B Complexis Projected to Emerge as the Largest Segment
The market domination of the B complex ingredient category can be attributed to its capacity to promote and preserve overall health and wellbeing. B vitamins, the building blocks of a healthy body, directly affect a person's energy levels, cell metabolism, and cognitive function.Pregnant women also need it since it promotes brain development and lowers the incidence of birth abnormalities. The requirement for B complex is expected to rise in response to an increase in the frequency of skin rashes, weakness, diarrhea, sadness, exhaustion, swollen tongue, and other symptoms.
Strawberry Sub-segment to Hold a Considerable Market Share
The popularity of strawberry flavoring is due to its versatility and ease of use in multivitamin melts. Strawberry melts have a pleasant flavor, aroma, and consistency. These are also excellent for simple uses, like sports nutrition, medical nutrition, and infant nourishment. As strawberry flavors are so versatile, producers can make precisely calibrated and readily interchangeable items. It is expected to bolster the expanding trend of portion control and on-the-go eating. Furthermore, strawberry flavor frequently requires little processing and is a high source of calcium, iron, potassium, folate, and magnesium, it also efficiently satisfies customer preferences for clearer labels.
Regional Outlook
The globalmultivitamin melt market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific countries to meetthe rising demandfor changing lifestyles
- A major factor propelling market expansion in the Asia-Pacific region is the rise in chronic diseases brought about by the fast pace of urbanization and changing lifestyles.
- The availability of affordable raw materialsand the rising demand for items made from natural sources both contribute to the increasein the Asia-Pacific region.
Global Multivitamin Melt Market Growth by Region 2024-2031
North America Holds Major Market Share
Growth in the US is expected to be fueled by growing consumer awareness of melts' potential to help avoid digestive issues. Sales would also increase if there was more focus on fitness and the need to prevent diseases linked to vitamin deficiencies.Fitness, bodybuilding, and some sports are becoming more and more popular in the US among people in the 20-40 age range. It is also increasing demand for multivitamin supplements, such as melts, which are helpful in accomplishing creative objectives. These also aid in improving a player's athletic performance.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global multivitamin melt market include Nutritionalab Private Ltd., Nutrameltz, Aavishkar Oral Strips Pvt Ltd., Life Science Nutritionals, and Solara, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global multivitamin melt market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Aavishkar Oral Strips Pvt. Ltd.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Nutrameltz
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Nutritionalab Private Ltd.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Multivitamin Melt Market by Ingredient Type
4.1.1. B Complex
4.1.2. Vitamin C
4.1.3. Iron
4.1.4. Zinc
4.1.5. Ashwagandha
4.1.6. Others (B12, D3K2, KSM66)
4.2. Global Multivitamin Melt Market by Claim
4.2.1. Non-GMO
4.2.2. GMO
4.2.3. Sugar-free
4.3. Global Multivitamin Melt Market by Sales Channel
4.3.1. Convenience Store
4.3.2. Modern Trade
4.3.3. Specialty Store
4.3.4. Departmental Store
4.3.5. Drug Stores/Pharmacies
4.3.6. Online Retailers
4.4. Global Multivitamin Melt Market by Flavors
4.4.1. Mango
4.4.2. Strawberry
4.4.3. Raspberry
4.4.4. Others (Orange, Lavender)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. BAYER AG
6.2. Church & Dwight Co. Inc.
6.3. International Flavors & Fragrances Inc.
6.4. Life Science Nutritionals
6.5. Nowamyl
6.6. Pharmavite LLC
6.7. SmartyPants Vitamins
6.8. Solara
6.9. Susa Production LLC
6.10. US Health & Wellbeing, LLC
6.11. Viva 5 LLC
1. GLOBAL MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY INGREDIENT TYPE, 2023-2031 ($ MILLION)
2. GLOBAL B COMPLEX MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL VITAMIN C MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL IRON MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL ZINC MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL ASHWAGANDHA MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL OTHERS MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY CLAIM, 2023-2031 ($ MILLION)
9. GLOBAL MULTIVITAMIN MELT FOR NON-GMOMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL MULTIVITAMIN MELT FOR GMOMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL MULTIVITAMIN MELT FOR SUGAR-FREEMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY SALES CHANNEL, 2023-2031 ($ MILLION)
13. GLOBAL CONVENIENCE STORE FOR MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL MODERN TRADE FOR MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
15. GLOBAL SPECIALTY STORE FOR MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. GLOBAL DEPARTMENTAL STORE FOR MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL DRUG STORES/PHARMACIES FOR MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. GLOBAL ONLINE RETAILERS FOR MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
19. GLOBAL MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY FLAVORS, 2023-2031 ($ MILLION)
20. GLOBAL MANGO MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
21. GLOBAL STRAWBERRY MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
22. GLOBAL RASPBERRY MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
23. GLOBAL OTHERS MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
24. GLOBAL MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
25. NORTH AMERICAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
26. NORTH AMERICAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY INGREDIENT TYPE, 2023-2031 ($ MILLION)
27. NORTH AMERICAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY CLAIM, 2023-2031 ($ MILLION)
28. NORTH AMERICAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY SALES CHANNEL,2023-2031 ($ MILLION)
29. NORTH AMERICAN MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY FLAVORS,2023-2031 ($ MILLION)
30. EUROPEAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
31. EUROPEAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY INGREDIENT TYPE, 2023-2031 ($ MILLION)
32. EUROPEAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY CLAIM, 2023-2031 ($ MILLION)
33. EUROPEAN MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY SALES CHANNEL, 2023-2031 ($ MILLION)
34. EUROPEAN MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY FLAVORS, 2023-2031 ($ MILLION)
35. ASIA-PACIFIC MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
36. ASIA-PACIFICMULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY INGREDIENT TYPE, 2023-2031 ($ MILLION)
37. ASIA-PACIFICMULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY CLAIM, 2023-2031 ($ MILLION)
38. ASIA-PACIFICMULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY SALES CHANNEL, 2023-2031 ($ MILLION)
39. ASIA-PACIFICMULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY FLAVORS, 2023-2031 ($ MILLION)
40. REST OF THE WORLD MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
41. REST OF THE WORLD MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY INGREDIENT TYPE, 2023-2031 ($ MILLION)
42. REST OF THE WORLD MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY CLAIM, 2023-2031 ($ MILLION)
43. REST OF THE WORLD MULTIVITAMIN MELTMARKET RESEARCH AND ANALYSIS BY SALES CHANNEL, 2023-2031 ($ MILLION)
44. REST OF THE WORLD MULTIVITAMIN MELT MARKET RESEARCH AND ANALYSIS BY FLAVORS, 2023-2031 ($ MILLION)
1. GLOBAL MULTIVITAMIN MELTMARKET SHARE BY INGREDIENT TYPE, 2023 VS 2031 (%)
2. GLOBAL B COMPLEX MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL VITAMIN C MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL IRON MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
5. GLOBAL ZINC MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL ASHWAGANDHA MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL OTHERS MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL MULTIVITAMIN MELT MARKET SHAREBY CLAIM, 2023 VS 2031 (%)
9. GLOBAL MULTIVITAMIN MELT FOR NON-GMOMARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL MULTIVITAMIN MELT FOR GMOMARKET SHARE BY REGION, 2023 VS 2031 (%)
11. GLOBAL MULTIVITAMIN MELT FOR SUGAR-FREEMARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL MULTIVITAMIN MELT MARKET SHAREBY SALES CHANNEL, 2023 VS 2031 (%)
13. GLOBAL CONVENIENCE STORE FOR MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL MODERN TRADE FOR MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
15. GLOBAL SPECIALTY STORE FOR MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
16. GLOBAL DEPARTMENTAL STORE FOR MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
17. GLOBAL DRUG STORES/PHARMACIES FOR MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
18. GLOBAL ONLINE RETAILERS FOR MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
19. GLOBAL MULTIVITAMIN MELT MARKET SHAREBY FLAVORS, 2023 VS 2031 (%)
20. GLOBAL MangoMULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
21. GLOBAL Strawberry MULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
22. GLOBAL RaspberryMULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
23. GLOBAL OthersMULTIVITAMIN MELT MARKET SHARE BY REGION, 2023 VS 2031 (%)
24. GLOBAL MULTIVITAMIN MELTMARKET SHARE BY REGION, 2023 VS 2031 (%)
25. US MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
26. CANADA MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
27. UK MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
28. FRANCE MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
29. GERMANY MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
30. ITALY MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
31. SPAIN MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
32. REST OF EUROPE MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
33. INDIA MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
34. CHINA MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
35. JAPAN MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
36. SOUTH KOREA MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
37. REST OF ASIA-PACIFIC MULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
38. LATIN AMERICAMULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
39. MIDDLE EAST AND AFRICAMULTIVITAMIN MELTMARKET SIZE, 2023-2031 ($ MILLION)
