The North American organic baby food market is anticipated to grow at a CAGR of 11.0% during the forecast period. The growth in the organic baby food market in North America is owed to per capita disposable income, increasing agricultural price index, increasing urban population, and healthy eating index. The organic baby food market is in the whirlwind in terms of growth, where the level of births has witnessed a decline that amounted to 3.79 million in 2018, as compared to 3.9 million in 2016. This decline in birth rate however has very less impact on organic baby food, due to increasing consumer awareness and willingness of parents to pay more for healthier baby food. 

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The market has strong penetration of prepared organic baby food among US consumers, due to growth in dual-income families that has led convenience to be an integral part of the diet. As can be seen in the ready meal segment growth, which for organic baby foods, the growing demand for pouches and cup holders have been prominent over the past years.

The North American organic baby food market is segmented based on product type and distribution channels. Based on the product type, the organic baby food market is segmented into dried baby food, milk formula, and ready to eat. Based on the distribution channel, the market is segmented into offline and online. The online channel is growing at the fastest growth rate in North America. Increasing internet penetration coupled with rising smartphone users have been concreting the online distribution channel.

In terms of geography, North America is bifurcated into the US and Canada. The organic baby food segment in the US is expected to be driven by brand promotions and the involvement of international players in altering the known offerings into organic tags, thereby, increase sales.

Further, North America holds possession to numerous key organic baby food players including Abbott Laboratories, ALDI, Inc. (Little Journey), Baby Gourmet Foods, Inc., Little Duck Organics, Inc., Nestlé S.A., Nurture, Inc., Sprout Foods, Inc., The Hain Celestial Group, Inc. (Earth's Best), and The Kraft Heinz Company. Over the last decade, limited assortment groups such as Aldi and Trader Joe’s have been filling their shelves with organic baby foods to cater to the increasing demand. These chains are often sited in populated areas and are much more efficient and compact than small traditional stores. These stores provide a more selective offering rather than offering dozens of brands of the same product, which provides a boost to the organic baby food market.

Research Methodology

The market study of the North American organic baby food market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North America Organic Baby Food Market Research and Analysis by Product Type
2. North America Organic Baby Food Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the North American organic baby food market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American organic baby food market.
• Insights about market determinants which are stimulating the North American organic baby food market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.