North American augmented reality market is estimated to grow significantly at a CAGR of 36.8% during the forecast period. The major augmenting factors for the market include the presence of major market players including Apple Inc., Microsoft Corp., and Thales Group, and so on in the region. Moreover, these major companies are making funding for AR startups in the region for the development of AR technology in North America. Magic Leap,   Unity Technologies,  Lytro,  NextVR,  MindMaze,  Blippar,  and  Meta and so on are some AR-based startups situated in the North American region. 

The market is segmented on the basis of device type, technology, components, application, and country. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories). Based on the country the market is segmented into the US and Canada.

Car manufacturers including General Motors, Ford, Tesla motors and so on in the North American region are looking to enhance safety and personalize and augment the driving experience by building AR technology into newer car models. Driverless cars are also growing at a very fast pace in this region, as many major companies such as Google, Amazon, Tesla, and Baidu are working on it. 

The US military is using a head-mounted display device called, TAR, which integrates the GPS  information typically relayed via handheld devices into night vision goggles. Increasing adoption of AR for different applications such as entertainment,   automotive, healthcare, telecommunication, infrastructure in public and private sectors is further contributing towards the growth of the AR market in the North American region.

Research Methodology

The market study of the North American augmented reality market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for IT companies, automobile companies, private companies, healthcare companies, research institutes, hospitals, enterprises, and government organizations for the overall market and competitive analysis. The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Augmented Reality Market Research and Analysis by Device type
2. North American Augmented Reality Market Research and Analysis by Technology
3. North American Augmented Reality Market Research and Analysis by Components
4. North American Augmented Reality Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the North American augmented reality market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American augmented reality market.
• Insights about market determinants which are stimulating the North American augmented reality market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.