The North American beacon technology market is estimated to grow at an impressive rate during the forecast period. The wide adoption of beacon-based technology coupled with the significant presence of market players such as Google LLC and Apple Inc. in the region is augmenting the growth of the North America beacon technology market. Beacon is a small device, which when connected to smart devices such as smartphones through Bluetooth and Wi-Fi, enables a notify accurate location within a narrow range than GPS and Wi-Fi proximity. Increasing investment in proximity marketing, upsurge in organized retailing, and growing concerns regarding privacy and security is influencing the growth of the beacon market across the economies of the region. 

The North American beacon technology market is segmented on the basis of beacon protocol, location technology, and application. On the basis of the beacon protocol, the market is segmented into iBeacon, Eddystone, AltBeacon, and others. Based on the location technology, the market is classified into BLE, Wi-Fi, Ultrasound, and Others. On the basis of application, the market is classified into retail, healthcare, BFSI, logistics and warehouses, and others. Retail sector is estimated to dominate the market over the forecast period. As online shopping is dominating retail shopping, indoor location-based analytics is one fine way used by the brick-and-mortar retailers to encourage the foot traffic. The retailers are realizing the benefits of location-based analytics services and increasingly deploying it at their stores. Thereby, augmenting the segmental business growth. 

Furthermore, the market is characterized by the presence of several players including Google LLC, Apple Inc., Qualcomm Inc., Cisco Systems Inc., Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.), Estimote Inc., Kontakt.io, Osram Licht AG, Signal 360, Inc., and many others. These players adopt various strategies in order to compete in the global industry. Mergers and acquisitions, product launch, geographical expansion, and partnerships and collaborations are some of the strategies adopted by the players. 

Research Methodology

The market study of the North American beacon technology market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation:

1. North American Beacon Technology Market Research and Analysis by Beacon Protocol 
2. North American Beacon Technology Market Research and Analysis by Location Technology
3. North American Beacon Technology Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the North American Beacon Technology market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American Beacon Technology market.
• Insights about market determinants which are stimulating the North American Beacon Technology market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.