The North American beer market is estimated to grow at a CAGR of 1.8% during the forecast period. The beer industry in North America valued at $119.7 billion in 2018 and is estimated to reach $134.5 billion in 2025. Beer is the most common alcoholic beverage, consumed across the globe. The introduction of new ingredients and innovative flavors in craft beers has also attracted consumers from around the globe. Additionally, the growing demand in emerging economies such as China and India are also contributing to the growing beer market. The increased demand for craft beer, premium brands, and imported brands of the beer are significantly contributing to the growth of the North American beer market. 

In Canada, the consumption of beer is maximum with around 45% of the total consumption followed by wine and spirit. There is excise duty on wine, beer, and spirit in the country. According to WHO, nearly 35.5% of the people are abstainers in the country with 12.2% lifetime abstainers; whereas 23.3% had not drink alcoholic beverages from last 12 months. There is a legal binding regulation on alcohol advertising in the country.

The presence of key players including Pabst Brewing Co., Brown-Forman Corp., The Boston Beer Company, Inc., Molson Coors Brewing Co., and Constellation Brands, Inc. among others is expected to make a considerable contribution to the growth of the North American beer market. To remain competitive in the beer market these major market players are carving out territories for themselves while operating lager and their competitors. Further, these players are making the constant focus on new beer launches to remain competitive in the market. 

Research Methodology

The market study of the North American beer market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for alcoholic beverages manufacturing companies, beer distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Beer Market Research and Analysis by Type

2. North American Beer Market Research and Analysis by Category 

3. North American Beer Market Research and Analysis by Packaging Type

The Report Covers

• Comprehensive research methodology of the North American beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American beer market.
• Insights about market determinants which are stimulating the North American beer market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.