The North American broadcast switchers market is anticipated to showcase a CAGR of 8.5% during the forecast period. The high demand for High Definition (HD) and 4K resolutions from both viewers’ and producers’ side is a key factor contributing to the high growth of the regional market. Video streaming is considered as the fastest growing entertainment industry in North America with a substantial number of major video streaming platform that includes Netflix, Prime Video, YouTube TV, FuboTV, Disney+, VRV, and Tubi. These platforms hold the highest market share in the global video streaming industry, hence contributes to the high demand for the broadcast switcher to maintain the quality of the streaming videos. However, lack of standardization and the high cost of these switchers are the key factors restraining the regional market growth.

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The broadcast switchers market is segmented based on product type and application. Based on the product type, the broadcast switchers market is segmented into master control switchers, production switchers, and routing switchers. Based on product type, production switchers are anticipated to hold major market share owing to their growing utility in the production of special effects in the videos. Based on the application, the broadcast switchers market is segmented into sports broadcasting, news production, post-production, and studio production. Based on the application, studio production is considered to hold a major market share. The growing video streaming industry is anticipated to contribute towards the high share of this market segment.  

Some of the prominent players operating in the North American broadcast switchers market include Broadcast Pix, Inc., Evertz Microsystems, Ltd., Grass Valley Canada, Ikegami Electronics (U.S.A), Inc., Imagine Communications Corp., Matrix Switch Corp., NewTek, Inc., Ross Video Ltd., and others. These are the key companies adopting several organic and inorganic growth strategies such as product launches & developments, partnerships, agreements, and acquisitions to strengthen their product portfolios and maintain a competitive position in the North American broadcast switchers market. 

Research Methodology

The market study of the North American broadcast switchers market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Broadcast Switchers Market Research and Analysis by Product
2. North American Broadcast Switchers Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the North American broadcast switchers market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American broadcast switchers market.
• Insights about market determinants which are stimulating the North American broadcast switchers market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Profiles and recent developments of market players.