The North America candy market is anticipated to grow at a modest CAGR of around 3.0% during the forecast period. The high disposable income of the people across the region will majorly drive the North America candy market. Additionally, the strong presence of global as well as domestic players will also significantly influence the growth of the market. The companies in the region are adopting various innovative approaches to increase their sales. The companies are promoting candies during the festival seasons to inspire consumers for buying candies. For instance, Mars Wrigley is planning to launch Treat Town by October 2020. Treat Town is a digital platform that enables virtual trick-or-treating and allows people to redeem credits for their candy snacks at retailers across the US, including Walmart, Target, and CVS.                                            

The North America candy market is segmented based on type, flavor, and distribution channels. Based on the type, the market is sub-segmented into hard-boiled candies; pastilles, gums, jellies & chews; toffees, lollipop, twist & stick candy, and others. By flavor, the market is further segmented into caramel, chocolate, mint, coffee, fruits, and others. On the basis of the distribution channel, the market is sub-segmented into supermarkets/ hypermarkets, convenience stores, and online channels. By geography, the market is bifurcated into the US and Canada. 

The key players of the North America candy market include The Hershey Co., Nestle S.A., Ferrero SpA, Mondelez Global LLC, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, new product launch, and expansion to stay competitive in the market.

Research Methodology

The market study of the North America candy market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts to brings more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for candy manufacturers & distributors, research organizations, FMCG companies, retailers, confectionary companies, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. North America Candy Market Research and Analysis by Type
2. North America Candy Market Research and Analysis by Flavor
3. North America Candy Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the North America Candy Market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North America Candy Market.
• Insights about market determinants which are stimulating the North America Candy Market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.