The North American digital signage market is estimated to grow at a CAGR of 7.8% during the forecast period. In 2018 the revenue generated in North America was nearly $6.9 billion and it is estimated to reach nearly $11.6 billion in 2025. The digital signage market in North America mainly comprises of the US, and Canada. The major driving factors in the substantial growth of the digital signage market are the rapid adoption of AI, machine learning, and extensive use of IP-based devices. Digital signage finds significant applications in a number of public facilities were relaying information in a structured method and in real-time which is of utmost importance. 

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Facilities such as airports, banking facilities, railway stations, healthcare, and retail shops are some of the areas, wherein the presence of digital signage can deliver the information without any need for human interference. Some other application of digital signage is in the entertainment sector. For instance, Cedar Fair Entertainment Co., owns 11 amusement parks in the US and Canada combinedly updated its guest-facing digital signage networks in September 2019. Reflect Systems manages the amusement park 545 digital screens by ReflectView CMS platform to deliver content including videos, text-to-win campaigns, ride wait times and advertisements. 

The North American digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

The North American Digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include Intel Corp., Scala Inc., 22 Miles Inc., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the North American digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. North American Digital Signage Market Research and Analysis by Component Type
2. North American Digital Signage Market Research and Analysis by Product
3. North American Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of North American digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting North American digital signage market.
• Insights about market determinants that are stimulating North American digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.