North American frozen snacks market is estimated to grow at a CAGR of 6.2% during the forecast period. Significant consumption of frozen foods is one of the major factors driving the market growth. As per the American Frozen Food Institute (AFFI), during the period, March to mid-April 2020, in the US, 86% of consumers had bought frozen food, of these 7% were new buyers of frozen food, who rarely or never purchased frozen food items before. The most frequently purchased frozen food categories were frozen meat/poultry, vegetables, and pizza. Nearly 1/3rd of consumers stocked up more than normal on frozen pizza, vegetables, meat/poultry than pre-pandemic. Owing to the longer shelf life and convenience, the demand for frozen foods is significantly rising in the region. This, in turn, is accelerating the growth of the market.

North American frozen snacks market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. The rising demand for meat snacks is offering an opportunity for the consumption of frozen meat snacks in the region. Additionally, increasing launches of frozen meat snacks are offering an opportunity for the adoption of frozen meat snacks. For instance, in July 2020, Kalahari Snacks declared the launch of new air-dried beef chips. Based on the distribution channel, the market is classified into retail and foodservice chain. A significant presence of major foodservice chains such as McDonald’s, Pizza Hut, and Domino's Pizza are supporting to accelerate the share of the foodservice chain.

Some prominent players in the market include General Mills Inc., Nestlé S.A., CJ CheilJedang Corp., and Tyson Foods, Inc. These players are adopting some crucial strategies to increase their position in the marketplace. For instance, in February 2019, B&G Foods, Inc. acquired Farmwise LLC, a manufacturer of frozen veggie snacks, including Veggie Fries, Veggie Tots, and Veggie Rings. This will enable B&G Foods to expand its frozen snack offerings, which in turn, is expected to drive its market share.

Research Methodology

The market study of the North American frozen snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Frozen Snacks Market Research and Analysis by Product
2. North American Frozen Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the North American frozen snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American frozen snacks market.
• Insights about market determinants that are stimulating the North American frozen snacks market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.