The North American fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Significant demand for premium beer and rising consumers’ demand for low or no alcohol beer are some factors encouraging the growth of the market. Low and non-alcoholic beer is an emerging trend in the beer market, as these kinds of beer provides several health benefits. There is an increasing number of populations who are non-drinkers in the region. These populations might prefer to drink non-alcoholic beer, as it improves CVD health, reduces the risk of osteoporosis, and promotes better sleep.  As per a German study, it was found an increase of vitamin B6 and antioxidants in the blood of non-alcoholic beer drinkers. As a result, the increasing trend towards non-alcoholic drinks has been reported in the country.

Fruit beer is a part of low or non-alcoholic beer as it is produced with fruits rather than malting grains used in brewing beer. Currently, in the finished product, several breweries add syrup, extract, or processed flavors rather than undertaking the fermentation process. The beer provides a dominant taste coupled with the fruit used in the process. For instance, a fruit beer based on cherry flavor holds features such as tarty flavor along with the carbonated fizz. Multiple options of fruit beer are available in the region, which includes some popular brands such as Serendipity (New Glarus Brewing Company), Soft Parade (Short's Brewing Company), Bud Light Blends Lemon (Anheuser-Busch InBev), and Consecration (Russian River Brewing Company).

The North American fruit beer market is segmented based on flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. Fruit beer produced from cherry is being significantly preferred in the region, as the sharp flavor of Montmorency cherries complements the rich, dark flavor of the beer. Therefore, brewers in the region, including Abita Brewing Co. and Shipyard Brewing Co. have started approaching the orchard cherries in bulk quantities.

Some key players in the North American fruit beer market include Anheuser-Busch InBev, Abita Brewing Co., FIFCO USA, Shipyard Brewing Co., and The Boston Beer Co. Market players are constantly focusing on gaining major market share by adopting strategies, including mergers & acquisitions, product launches, partnerships, and collaborations. For instance, in February 2019, Natural Light launched a refreshing new strawberry lemonade beer, Naturdays. Anheuser-Busch designed Naturdays keeping whole day refreshment in mind. The company declared that this beer will be available across the US.

Research Methodology

The market study of the North American fruit beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. North American Fruit beer Market Research and Analysis by Flavor
2. North American Fruit beer Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the North American fruit beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American fruit beer market.
• Insights about market determinants which are stimulating the North American fruit beer market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.