The North American hair care market is projected to grow at a considerable CAGR of 3.0% during the forecast period (2021-2027). The key aspect that drives the growth of the market includes the increase in male grooming and growing geriatric population across the region. Furthermore, the people of North America are getting more fashion conscious which will propel the growth of the market. According to the US FMCG Association, the men have tendency to spend more cash on shaving and hair care products.

For instance, in January 2019, the Procter & Gamble Inc. and Bevel announced plans to work together to cater the skincare trends. The P&G has completely owned the Bevel, which is a razor company. The company is catering to develop new and innovative product in order to generate the stable and legacy products especially among black millennial men. Bevel is the subsidiary of Walker & Co., which is supposed to leverage all the marketing source of The P&G catering to extend its products reach across the region.

North American hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channel and online channel. The offline channel comprises of supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others.

Based on the demographic viewpoint, the North America hair care market has been segmented into the US and Canada. The US is likely to hold a major share in the North America hair care market over the forecast period. The factors that are driving the growth of the country are the presence of major players and their innovations. The key market players include Amway Corp., The Procter & Gamble Co., Revlon, Inc. and others.

Further, include Kao Corp., L'oreal S.A., The Procter & Gamble, Inc., Unilever Group, Johnson & Johnson Services, Inc., Revlon, Inc. Oriflame Holding AG, Shieseido Co. Ltd, Amway Corp. and Deciem Beauty Group Inc., among others are some of the prominent players functioning in the North American hair care market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. For instance, in February 2021, The Estée Lauder Companies Inc. acquired majority of the stake in Deciem Beauty Inc. The comapny has increased its stakes in the company to 76% from 29%.

RESEARCH METHODOLOGY

The market study of the North American hair care market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for hair care solution provider companies, research institutes and universities, other related companies, and government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. North American Hair Care Market Research and Analysis by Product
2. North American Hair Care Market Research and Analysis by Distribution Channel 

The Report covers:

• Comprehensive research methodology of the North American hair care market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American hair care market.
• Insights about market determinants which are stimulating the North American hair care market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.