Mass notification systems are used to alert people about the impending activity so that a safe exit or precautional measures can be taken. These systems are also used to send one-way messages to inform employees and the public of an emergency. The mass notification industry offers a well-defined set of notification service that ensures the drop off in spreading of misinformation and also reduces response time. These systems can offer various options for real-time instructions during the crisis, testing and also system management. 

North America mass notification system market is estimated to grow at an impressive rate of 13.6% during the forecast period. The growth of the market is attributed to the various benefits offered by the mass notification system such as personalize message delivery service, maximize security, reduced response time, controlling of rumors & misinformation, affordable, and easy to use. Furthermore, increasing demand for mass notification in industries and the growing trend of bulk message services are also estimated to contribute significantly towards the growth of the market.

North America is a potential market for the mass notification systems. Factors such as increasing demand for rapid message delivery in emergency cases, and development of pioneering technologies are playing a vital role in the expansion of the North America mass notification systems market size. Moreover, the presence of big market players including Blackberry Ltd., IBM Corp., and Eaton Corp. in the region is another major factor that is driving the mass notification system market of the region. Furthermore, well-established ICT sector, consumer awareness and stringent regulations regarding the installation and usage of these software solutions also support regional market growth.

Segmental Outlook  

North American mass notification system market is segmented on the basis of mode of deployment, application, and end-user. Based on the mode of deployment, the market is sub-segmented into on-premises and cloud data warehousing. On the basis of application, the market is analyzed into in-building, wide area, and distributed recipient. On the basis of end-user, the market is classified into residential, commercial, and industrial. Increasing adoption of emergency mass notification solutions in educational facilities and corporate houses is fueling the segment growth of commercial segment. 

North American Mass Notification System Market Share by Mode of Deployment, 2018 (%)

Industrial Segment to Hold a Significant Share in the North American Mass Notification System Market in 2018 

Globalized supply chain is cranking-up the deployment of mass notification solutions in organizations; thereby, propelling the business growth of industrial segment. Globalization of business along with rapidly emerging e-commerce sector requires continuity in the process. Any discontinuity or hindrance in the process may increase the risk of the cost burden on an organization which lowers down the revenue stream of the company. In such a scenario, mass notification systems provide a platform which enhances the communication between employees. Supply chain relationships are another increasingly important driver of the mass notification systems market. Larger firms with globalized supply chains want solutions that improve communications and resilience across them. Thus, many organizations are also asking their suppliers to implement the solutions so that effective communication can establish between them. 

Market Players Outlook

Some of the key players operating in the North American mass notification system market include Blackberry Ltd., Honeywell International Inc., OnSolve LLC, Everbridge Inc., IBM Corp., and many others. In order to remain competitive in the market, these market players adopt various strategies such as mergers and acquisitions, product offering expansion, geographical expansion, partnerships and collaborations, and others. 

For instance, in June 2018, Everbridge announced deployment of the new emergency notification service, Alert VI, for the US Virgin Islands. Furthermore, in the same month, the company announced the release of its Mobile Safety App in partnership with the Florida Division of Emergency Management (FDEM). The company has also renewed its agreement with State of Florida for a third full year as the service provider for AlertFlorida. It has become one of the most comprehensive and coordinated statewide emergency notification programs in the country. In addition, Svensk Krisledning AB, the developer of the SaaS mobile crisis management solution, Crisis Commander, was also acquired by Everbridge in January 2017. The acquisition brings technology will enhance Everbridge’s core mobility platform and the two-way communication and automated workflow capabilities of Crisis Commander will be heightened by integration with the platform.

The Report Covers

• Market value data analysis of 2018 and forecast to 2025.
• Annualized market revenues ($ million) for each market segment.
• Key companies operating in the North American mass notification system market. Based on the availability of data, information related to products and services, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.