The North American online entertainment market is anticipated to grow at a CAGR of 14.2% during the forecast period. This is majorly attributed to the availability of affordable high bandwidth connections, the presence of a large user base of smartphones, and a high digital literacy rate. Furthermore, early adoptions and favorable responses for technological changes in the entertainment & media industry such as OTT platforms contribute toward the growth of the market. These internet-based services including over-the-top platforms are rapidly replacing traditional programming distributors such as cable, satellite, and broadcasting. In addition, OTT services have gained major popularity in the US, as videos, serials, games, and music are streaming on various OTT platforms such as Apple TV+, Disney+, YouTube TV, PlayStation Vue, Google Play Movies & TV, Hulu, Netflix, and Prime Video. The convenience in viewing broadcasting content, quality content, individualized subscription packages, original content, including documentaries & TV shows drives the adoption of OTT services, which, in turn, boost the growth of the online entertainment market in the North America region.

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The North American online entertainment market is segmented based on device and platform. Based on the device, the online entertainment market is segmented into laptops/ desktops/tablets, smart TVs/monitors/projectors, and smartphones, virtual reality, and others. The platform segment includes audio streaming, video streaming, gaming, and internet radio. Internet radio is expected to record the fastest growth rate in the region, during the forecast period. The popularity of audio streaming services in the region is increasing at a rapid pace and subsequently contributing spectacularly to the online entertainment sector in the region.  

Country-wise, the North America online entertainment market is bifurcated into the US and Canada. The US is expected to lead the market share owing to the presence of an abundance of entertainment companies. Canada is expected to record a rapid growth rate owing to the increasing internet penetration and an increasing consumer base of video streaming services. 

The online entertainment industry in North America is less diversified with the majority of the market share is held by large-scale enterprises. The region is home to a large number of entertainment and media giants including Amazon.com, Inc., Apple, Inc., Google, LLC, Microsoft Corp., Netflix, Inc., Popcornflix LLC, Sony Interactive Entertainment, Inc., Spotify AB, The Walt Disney Company, ViacomCBS, Inc., and Warner Media, LLC

Research Methodology

The market study of the North American online entertainment market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Online Entertainment Market Research and Analysis by Device
2. North American Online Entertainment Market Research and Analysis by Platform

The Report Covers

• Comprehensive research methodology of the North American online entertainment market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American online entertainment market.
• Insights about market determinants which are stimulating the North American online entertainment market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.