North American passenger car airbag market is expected to have a modest growth rate at a CAGR of 4.9% during the forecast period. Cohesive government regulation, high average cost of the vehicle and significant adoption of the knee and curtain airbag in the region are the major factor for the growth of the market. Key Safety Systems, Inc., is one of the major passenger car airbag companies having headquarter in the US. It acquired a major passenger car airbag company named Takata corporation in 2017 to increase its market share all across the globe. Apart from Key Safety System, most of the other major market players have their manufacturing unit in North America, especially in the US. The decrease in vehicles sales in the region is one of the restraining factors for the market in the region. In the US, around 2.8 million passenger cars were manufactured in 2018 which was 7.8% less than the previous year. Similarly, in Canada, the production of passenger cars decreased by 12.7% from 656,000 in 2018 from 751,000 in 2017. Moreover, vehicle recall due to faulty airbags is also one of the major challenges for the regional market. 

The market is segmented by type and vehicle segments. By type, the market is segmented into front airbag, side airbag, curtain airbag, and knee airbag. High adoption of the front airbag and side airbag has been observed in Noth America and the segments will have a major market share during the forecast period. A considerable adoption of knee airbag and curtain airbag will be witnessed during the forecast period. By vehicle type, the market is divided into Hatchback, Sedan, and SUV. The hatchback is will have the largest share in the market. SUVs are expected to show a significant growth rate during the forecast period. 

The companies which are contributing significantly in the market include Autoliv Inc., Daicel Corp., DENSO Corp., Global Safety Textiles, LLC, Key Safety Systems, Inc., TRW Automotive Holdings Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including new product launch, merger, and acquisition, collaborations with government, and technological advancements to stay competitive in the market. 

Research Methodology

The market study is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts to brings authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for automotive companies, auto-ancillary companies, vendors, government organizations, venture capitalists for the comprehensive market analysis. The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Passenger Car Airbag Market Research and Analysis by Type
2. North American Passenger Car Airbag Market Research and Analysis by Vehicle Type

The Report Covers

• Comprehensive research methodology of the North American Passenger Car Airbag Market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American Passenger Car Airbag Market.
• Insights about market determinants which are stimulating the North American Passenger Car Airbag Market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.