The North American rice protein market is projected to grow at a CAGR of 5.8% during the forecast period (2020-2026). The key factors that drive the growth of the market include the increased awareness regarding the rice protein among the people and inclination towards the healthy eating habits of the people in the region. 

In the North American region, there has been an increasing trend of the consumption of plant-based protein products as the people in the country are more inclined towards the vegan diet. Besides, the players present in the region also contribute to the market by developing new products and making several innovations in them. Hence, owing to such factors, the rice protein market is expected to rise in the near future in the region.

The North American rice protein market is segmented on the basis of form and end-use applications. Based on the form, the market is segmented into isolates, concentrates, and hydrolysates. The isolates segment is estimated to hold a significant share in the market owing to the fact that these have high protein content, which is one of the major factors for its popularity and increasing adoption among consumers. Based on the end-use application, the market is segmented into food & beverage, animal feeds, pharmaceuticals, and cosmetics. The food & beverage segment is estimated to hold a prominent share in the market. 

Based on the demographic viewpoint, the North American rice protein market is segmented into the US and Canada. The US dominates the market and is estimated to follow the same trend over the forecast period. Further, AIDP Inc., Axiom Foods Inc., NOW Health Group, Nutrition Resource Inc., and RiceBran Technologies are some of the prominent players functioning in the North American rice protein market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. 

Research Methodology

The market study of the North American rice protein market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for rice protein manufacturing companies, food & beverage companies, dietary supplement manufacturing companies, research institutes and universities, other related companies, and government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. North America Rice Protein Market Research and Analysis by Form
2. North America Rice Protein Market Research and Analysis by End-Use Application

The Report Covers:

• Comprehensive research methodology of the North American rice protein market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American rice protein market.
• Insights about market determinants that are stimulating the North American rice protein market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.