North American virtual reality market is growing at a CAGR of around 33.3% during the forecast period. The US and Canada are the major economies of the North America. The region has well-developed information communication technology (ICT) and employs the adoption of larger number of connected devices. North America is home to the largest companies in terms of revenue, which include Microsoft, Facebook, IBM, Google, and Apple. Moreover, the U.S. is the nation of most of the key players that are operating in the North American virtual reality market. Several companies such as Apple, Inc., Oculus VR, Google, NVIDIA Corporation and so forth are headquartered in the U.S.

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North American virtual reality market is segmented into the US and Canada. The US holds the highest market share of 88% in the North America virtual reality market. In the region, Finger Food was the first company who has successfully designed, developed, and implemented the mixed reality technology into an industrial workflow, with an in-house team.  The company pioneers in the creation of integrated holographic solutions for various verticals, including healthcare. The solution developed by the company enables the other organizations to tackle projects in a novel way. This includes designing and implementation of powerful digital twin solutions.

One of the prospective solutions that Microsoft, Intel, and Facebook are working on is an “inside-out tracking” technology. The “inside-out tracking” uses sensors built into a virtual reality headset, in order to track the movements of the user rather than completely relying on external equipment’s. This has significantly removed the need of setting up external cameras or having to reside within a designated zone while using a VR device. Thus, such advancements are expected to provide growth to the North American virtual reality market.

Research Methodology

The market study of the North American virtual reality market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for virtual reality software and service providers, VR devices manufacturers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Virtual Reality Market Research and Analysis by Component

2. North American Virtual Reality Market Research and Analysis by System

3. North American Virtual Reality Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the North American Virtual Reality market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American Virtual Reality market.
• Insights about market determinants which are stimulating the North American Virtual Reality market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.