Oat-Based Beverage Market
Oat-Based Beverage Market Size, Share & Trends Analysis Report by Product Type (Plain/Original, and Flavored), and by Specialty (Gluten-Free, Dairy-Alternative, and Heart-Healthy) Forecast Period (2024-2031)
Oat-based beverage market is anticipated to grow at a CAGR of 8.3% during the forecast period (2024-2031). Oat-based beverages are plant-based beverages prepared using oats. They are simple to make and reasonably priced. This sort of beverage is nutritious and healthful, and it comes in various flavors. The growing consumption of plant-based beverages as an alternative to dairy milk is a key factor driving the global oat-based beverages market.
Market Dynamics
Growing demand to curb obesity
The prevalence of obesity has increased globally, due to changing consumer habits. According to the WHO, in 2022, 1 in 8 people in the world were living with obesity. In 2022, 43.0% of adults aged 18 years and over were overweight and 16.0% were living with obesity. Therefore, the growing demand of consumers for lower-fat beverages to reduce their weight is driving the growth of the global oat-based beverages market. Customers who are allergic to traditional dairy products or who want to reduce the quantity of saturated fats in their diet are frequently choosing oat milk, which is likely to drive global market growth.
Market Segmentation
- Based on product type, the market is segmented into plain/original, and flavored.
- Based on specialty, the market is segmented into gluten-free, dairy-alternative, and heart-healthy.
Plain/Original Sub-segment to Hold a Considerable Market Share
For producers of oat-based beverages, the plain/original product type created a substantial opportunity for revenue generation due to its market share. The capacity of plain/original products to serve as a genuine dairy substitute is the reason for their supremacy. Demand for this kind of product is increased by its versatility in recipes and drinks. Compared to flavored milk, plain oat milk is less processed and has less added sugars. As a result, the beverage helps satisfy customers searching for uncomplicated and pure ingredients. A plain beverage costs less than options for flavored oat milk. These satisfy the demands of consumers on a tight budget and looking for reasonably priced plant-based milk substitutes.
Regional Outlook
The global oat-based beverage market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific countries have a rising demand for milk alternatives
- Due to the high prevalence of lactose intolerance in China, there is a sizable market for dairy substitutes. The Chinese government is launching various programs to encourage a healthy diet.
- Plant-based beverage companies are benefiting from a more hospitable climate as a result of numerous government bodies in the Asia-Pacific region lowering their dependency on dairy imports.
Global Oat-based Beverage Market Growth by Region 2024-2031
North America Holds Major Market Share
The high acceptance of plant-based diets across the region is a key factor aiding the regional market share. The region exhibits a high demand for lactose-free and dairy-alternative beverages, as individuals all over the nation become more health-conscious. As a result, the oat-based beverages market is growing in the US. Sales are being also supported by the established retail environment for oat-based beverages in the US. Traditional dairy corporations and creative start-ups will pose a serious threat to established oat-based beverage industries in North America.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global oat-based beverage market include Oatly AB, Califia Farms, Alpro, Pacific Foods of Orego, and Quaker Oats Company, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global oat-based beverage market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Alpro
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Califia Farms
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Oatly AB
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Oat-based Beverage Market by Product Type
4.1.1. Plain/Original
4.1.2. Flavored
4.2. Global Oat-based Beverage Market by Specialty
4.2.1. Gluten-Free
4.2.2. Dairy-Alternative
4.2.3. Heart-Healthy
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East & Africa
6. Company Profiles
6.1. Agrifoods International Cooperative Ltd.
6.2. Betterbody Foods & Nutrition LLC
6.3. Campbell Soup Company
6.4. Danone SA
6.5. Ecotone
6.6. Elmhurst 1925, Inc.
6.7. Green Grass Food Inc.
6.8. Hälsa Foods Pvt. Ltd.
6.9. Happy Planet Foods, Inc.
6.10. Minor Figure
6.11. Nature’s Path Foods, Inc.
6.12. Pacific Foods of Oregon, LLC
6.13. Pureharvest
6.14. Quaker Oats Company (PepsiCo)
6.15. Ripple Foods PBC
6.16. Rude Health
1. GLOBAL OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
2. GLOBAL PLAIN/ORIGINAL OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL FLAVORED OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY SPECIALTY, 2023-2031 ($ MILLION)
5. GLOBAL GLUTEN-FREE OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL DAIRY-ALTERNATIVE OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL HEART-HEALTHY OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. NORTH AMERICAN OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
10. NORTH AMERICAN OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
11. NORTH AMERICAN OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY SPECIALTY, 2023-2031 ($ MILLION)
12. EUROPEAN OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
13. EUROPEAN OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
14. EUROPEAN OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY SPECIALTY, 2023-2031 ($ MILLION)
15. ASIA-PACIFIC OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
16. ASIA-PACIFIC OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
17. ASIA-PACIFIC OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY SPECIALTY, 2023-2031 ($ MILLION)
18. REST OF THE WORLD OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
19. REST OF THE WORLD OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
20. REST OF THE WORLD OAT-BASED BEVERAGE MARKET RESEARCH AND ANALYSIS BY SPECIALTY, 2023-2031 ($ MILLION)
1. GLOBAL OAT-BASED BEVERAGE MARKET SHARE BY PRODUCT TYPE, 2023 VS 2031 (%)
2. GLOBAL PLAIN/ORIGINAL OAT-BASED BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL FLAVORED OAT-BASED BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL OAT-BASED BEVERAGE MARKET SHARE BY SPECIALTY, 2023 VS 2031 (%)
5. GLOBAL GLUTEN-FREE OAT-BASED BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL DAIRY-ALTERNATIVE OAT-BASED BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL HEART-HEALTHY OAT-BASED BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL OAT-BASED BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. US OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
10. CANADA OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
11. UK OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
12. FRANCE OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
13. GERMANY OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
14. ITALY OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
15. SPAIN OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
16. REST OF EUROPE OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
17. INDIA OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
18. CHINA OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
19. JAPAN OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
20. SOUTH KOREA OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
21. REST OF ASIA-PACIFIC OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
22. LATIN AMERICA OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
23. MIDDLE EAST AND AFRICA OAT-BASED BEVERAGE MARKET SIZE, 2023-2031 ($ MILLION)
