On-demand home services market is anticipated to grow at a considerable CAGR of 14.8% during the forecast period. The growing demand for on demand home cleaning due to convenience offered by the online vendors is one of the key factor driving the growth of the global on-demand home services market. The increasing usage of internet along with the rapid penetration of e-commerce and internet-enabled devices globally has driven the global on-demand home services market. With the advent of smartphones and the internet, the demand for several home services, such as house cleaning, medication, plumbing, lawn mowing, and painting, is likely to increase. Several innovative features in smartphones promote on-demand home service providers to increase their visibility. 

Vendors are using various social media platforms such as YouTube, Facebook, Twitter, Instagram, and Google Plus for home services marketing service promotions and campaigns. These platforms enable consumer engagement with popular brands and help increase consumer awareness about several new services offered by online on-demand home service vendors. The rising popularity of social media is further anticipated to promote the growth of the market in emerging countries. The demand for consumer visibility has increased in the on-demand home service market. Consumers expect to be updated on their service requests through updates over SMS/email/App Notifications to Live Tracking and ETA updates. On-demand home service providers are using AI and automation to streamline processes and improve efficiency. Proper implementation AI in these services is anticipated to offer lucrative growth opportunities to the global on-demand home service market.

Segmental Outlook

The global on-demand home services market is segmented based on platform, and type. Based on type, the market is bifurcated into mobile & web. Mobile platform is anticipated exhibit considerable growth during the forecast segment. Based on type, the market is segmented into home cleaning, repairs & maintenance, health & wellness. 

Health & Wellness to Exhibit Considerable Growth in Global On-Demand Home Services Market 

In recent time, an upsurge in demand for the health & wellness related services such as on demand Yoga instructors have been witnessed, which in turn is driving the segmental market growth. Looking towards the growth aspect of these segment key players is planning to expand their product offering to meet the demand of consumers. For instance, in May 2023, Amazon Care announced its plans to add behavioral health support to its growing list of medical offerings, and is planning to partner with mental health care provider Ginger. The move would mark the latest expansion of Amazon's incipient primary-care business, which offers on-demand virtual care through an app, connecting people with physicians for primary care services. Such developments are further anticipated to drive the growth of the health & wellness segment.

Regional Outlooks

The global on-demand home services market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific market is anticipated to cater to a considerable growth over the forecast period. The rising internet penetration along with the growing development of technologically developed apps to deliver timely services has spurred the growth of the regional on-demand home services market. Growing urbanization, growing working women population, increasing work stress level has further created demand for this market in Asia-Pacific. 

Global On-Demand Home Services Market Growth, by Region 2023-2030

The North America Region held Considerable Share in the Global On-Demand Home Services Market 

North America held a considerable share in the global on-demand home services market. In North America, the US held a major market share. Angie's List, HomeAdvisor, Thumbtack, Porch, TaskRabbit, Handy, Amazon Home Services, Yelp, Houzz and Nextdoor are the key players operating in the US on- demand home service market. The easy accessibility of these services along with quick payment options has been crucial factors affecting the regional market positively.  The on-demand home service providers of the US are expanding their service offerings to include more specialized and niche services, such as home cleaning, pet care, and home security. The on-demand home services market in the US is also driven by the increasing adoption of mobile apps to take on-demand home services.

Market Players Outlook

The major market player of the on-demand home services market includes Amazon.com, Inc., TaskRabbit , Angi Inc., Airtasker Pty Ltd., Cleanly Inc. among others. These players are actively adopting growth strategies such as marketing campaigns, service enhancements and agreements to improve their dominance among competitors. To provide specific services to niche customers is the core strength of key market players in the on-demand home service market. 

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global on-demand home services market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.