The global online brand protection software market is estimated to grow at a CAGR of nearly 20.0% during the forecast period. The major factors contributing to the market growth include the expansion of the e-commerce industry and increasing demand for anti-counterfeiting solutions across the globe. As per the United Nations Conference on Trade and Development (UNCTAD), in 2017, the global e-commerce sales grew 13%, hitting an estimated $29 trillion. Apart from a large number of internet buyers bought products from domestic vendors, the share of consumers buying products from abroad increased from 15% in 2015 to 21% in 2017.

As a result, the cross-border business-to-consumer (B2C) sales reached an estimated $412 billion in 2017, which is accounted for nearly 11% of total B2C e-commerce, a 4% hike as compared to 2016. The top ten countries by B2C e-commerce sales include China, the US, UK, and Japan with nearly $1,062 billion, $753 billion, $206 billion, and $147 billion, respectively. The major e-commerce companies include Amazon, Inc., Alibaba Group Holding Ltd., and eBay Inc. With the expansion of the e-commerce industry and platforms, the concerns regarding online counterfeiting are increasing as the consumers mistakenly buying fake products on online e-commerce marketplaces and social media platforms.

The online counterfeiting activity is especially severe for the fashion industry. Third-party sales in e-commerce marketplaces have been significantly troubled by counterfeiting. Amazon consumers have faced counterfeiting problems as the company allows merchants to post products faster and easily after establishing online accounts. The counterfeit affects the brand image of e-commerce companies, which in turn, may result in a decline in revenue. As a result, retailers need to pay significant attention to long-term brand damage resulted due to the increasing availability of counterfeit products online.

Therefore, the demand for anti-counterfeiting and online traceability platforms is expected to increase in retail and e-commerce sector to protect the brand and online shopping experience of consumers. Instead of costly and ineffective manual searches, online brand protection software allows retailers and e-commerce companies to scan the infringements and detect the biggest threats to the brand and consumers. The monitoring of these concerns will support the company to focus on a strategic approach with centralized and coordinated action to avoid the biggest threats that can affect brand reputation.

Market Segmentation

The global online brand protection software market is segmented based on deployment type, organization size, and end-user. Based on the deployment type, the market is classified into cloud-based and on-premise. Based on organization size, the market is classified into large and small and medium enterprises (SMEs). Based on end-user, the market is classified into retail and consumer goods, manufacturing, government, healthcare, automotive, BFSI, travel and hospitality, and others.

Online brand protection software finds its significant application in large enterprises 

Large enterprises are anticipated to hold a significant share in the adoption of online brand protection software. Domain abusers are continuously increasing in the internet space. Domain names are essential to the formation of intellectual property assets that set up and secure the presence of the brand presence on the Internet. Therefore, a careful inventory of all the domains by understanding which registrars are utilized for which domains, who inside the organization was primarily responsible for domains registration and when they are set to expire.

It is quite difficult to keep an inventory of all domain names, primarily for the large multi-national corporation. For instance, a global financial services firm has more than 5,000 registered trademarks, 2,480 active company names, and 2,100 domain names. This, in turn, leads the demand for online brand protection software in large enterprises as it automatically crawls all key online channels and continuously search globally for threats to the intellectual property including domain names, social media, websites, marketplaces, paid search ads, mobile app stores, and peer to peer and streaming services.

Global Online Brand Protection Software Market Share by Organization Size, 2018 (%)

Regional Outlook

The global online brand protection software market is classified into North America, Europe, Asia-Pacific, and Rest of the World. North American online brand protection software market is estimated to hold the prominent share in the market owing to the increasing online brand abuse in the pharmaceutical and e-commerce industry in the region. This, in turn, leads the adoption of online brand protection software as an anti-counterfeit platform to keep visibility and control of even the highly complex distribution networks and channels. It allows stopping impostor products and fake websites to affect consumer trust in the brands. Asia-Pacific is estimated to witness significant growth during the forecast period owing to the expansion of the e-commerce industry and increasing online patent infringements in the region.

Global Online Brand Protection Software Market Growth, by Region 2019-2025

Market Players Outlook

The major players operating in the market include Incopro Ltd., OpSec Security Group Ltd., CPA Global Ltd., PhishLabs, and Corsearch Inc. These companies are adopting several strategies, including mergers and acquisitions and partnerships and collaborations, to expand market share and gain a competitive advantage. For instance, in November 2019, OpSec Security and Clarivate Analytics plc, a provider of insights and analytics solutions, agreed to acquire the MarkMonitor brand protection, anti-fraud, and antipiracy business from Clarivate. MarkMonitor and its domain management business will remain to be a vital part of intellectual property offerings of Clarivate, which comprises Techstreet, CompuMark, Darts-ip, and Derwent. Incorporating online brand protection program of MarkMonitors into the portfolio of OpSec solutions enhances and reinforce the commitment to support brands combat the increasing concerns of counterfeiting, fraud, piracy, and diversion for both the offline and online world.

The Report Covers

• Market value data analysis of 2018 and forecast to 2025.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global online brand protection software market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.